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05-08-2007 02:00 PM CET | Media & Telecommunications

Press release from: Community Strategies

Community Strategies, Inc., provider of full-service strategic consultation, implementation services, and technology products for stakeholder identification and mobilization, responded to the rising demand for campaign-style grassroots operations by reorganizing its corporate structure to accommodate the needs of organizations nationwide. The three year old public affairs consulting firm who has specialized in serving Fortune 500 companies, leading trade associations and local community groups to leverage their advocacy efforts, made the announcement today.

Michael C. Gibson, President of Community Strategies said, "To keep up with the evolving political climate, we plan to be more proactive and forward-thinking by applying age-old campaign style tactics with online business marketing techniques. This will allow us to provide our clients with the most innovative and integrative strategies."

Community Strategies built its reputation on providing traditional grassroots lobbying and advocacy. As technology and communications have become more sophisticated, the company re-evaluated its core strategies. This resulted in a marriage of traditional grassroots lobbying and innovative online marketing techniques.

"Our company offers the most powerful online recruitment, mobilization, and advocate outreach in the industry. We apply E-commerce-style advertising techniques to recruitment and awareness campaigns to advocate retention and development," said Mr. Gibson. With political strategies changing now more than ever it is important to offer a unique combination of highly targeted online marketing, flexibility and cost-effectiveness. Currently, online advertising spending in this year's midterm elections was $1.7 million through July, according to TNS Media Intelligence, compared with the roughly $900 million spent on TV advertising in the same period. That number is expected to continue to grow as voters consume more and more news online.

"This is yet another exciting platform in which American business can leverage its legislative targets to a whole new audience," said Gibson. "As political strategies take on new realms, it's only natural that Community Strategies would offer these forward-looking services, which are destined to become our nation's most valuable legislative strategies."

About Community StrategiesFounded in 2004, Community Strategies is an independently owned grassroots consultancy with offices in the Washington Metropolitan area. Clients include corporations, governments, industry associations and nonprofit organizations. Community Strategies provides strategic counsel and implementation support for a variety of businesses by helping them optimize their high-impact, advocacy campaigns. Community Strategies is a recognized leader in grassroots advocacy leveraging a network of local political operatives, high-touch phone communications and online techniques to influence issue environments at the federal, state and local levels.

Minnesotans Against Fraud and Higher Insurance Costs is a growing, broad-based coalition of consumers and taxpayers, business and civic groups that are opposed to the self-serving Double Lawsuits bills that are being pushed by personal injury attorneys for the benefit of personal injury attorneys and that if passed will result in higher insurance costs, insurance fraud and more frivolous lawsuits.

Christina Kendall Gibson

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