Microprinting Market 2020 How the Business Will Grow in 2025? Prominent Players: Hewlett Packard Enterprise, Hitachi, Linx Printing Technologies, Matica Technologies AG, Videojet Technologies, Xerox, Zebra Technologies, Evolis

The global microprinting market is poised to garner hefty proceeds in the ensuing years, on account of burgeoning demand for microprinting across a slew of industries to mitigate counterfeit products. Microprinting is a common security procedure adopted by a vast range of industries including government, banking & finance, corporate, packaging, and healthcare. According to a research report, the global microprinting market is projected to witness substantial gains and amass over USD 800 million by 2025.

Currencies have become one of the prominent application areas for the microprinting market, with countries like Australia, U.S. and the U.K. being some of the early adopters of the technique. Basically, microprints make it very difficult for counterfeiters to reproduce the extremely small text imprinted on modern currency notes, deterring them creating from circulating fake currency notes. Although the banking and finance sector has significantly helped to expand microprinting market size, evolving trends in the government, healthcare and packaging segments will further expand business prospects worldwide.

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Although the commercialization of fake or pirated goods may seem harmless from the surface, it is a substantial threat to the society, which can undermine innovation and impede economic growth. In fact, the losses caused every year due to counterfeiting and forgery are enormous. Having said that the businesses operating in this particular industry are involved in rigorous research to develop hi-tech microprinting solutions, owing to which the business space stands to gain much over the ensuing years.

While international regulations and standards make it mandatory to include composition and ingredients of medicines on the labels, and sometimes on the product, the problem of fake drugs has also prompted the adoption of microprinting technology. Manufacturers such as Xerox are now offering microprinting printers that can provide specialty imaging and fraud prevention technologies to healthcare firms. Metica, Videojet and other players are also enabling precise and compliant printing of relevant information on pharmaceutical labels or boxes.

Evidently, misspelled drugs and counterfeit medicines create considerable health risks to consumers, along with spelling large financial losses for producers. The World Health Organization has estimated that every year, almost US$82.29 billion worth counterfeit medicines are traded worldwide. In fact, the agency believes more than 30% medicines being circulated in some parts of South America, Asia and Africa are fake. Subsequently, microprinting market will amass substantial revenues from healthcare and pharmaceutical companies aiming to protect sensitive data with specialty imaging.

German researchers have reportedly developed a revolutionary anti-counterfeit technology rooted in 3D microprinted structures, which can, in future, replace present-day 2D structures like holograms. Karlsruhe Institute of Technology's spin-off company Nanoscribe has developed a device which can be used to create security entities through multistep 3D optical laser lithography technique. The benefit of using 3D-printed microstructures is that counterfeit protection can be exponentially increased, as these structures have a side length of about 100 µm making them barely visible with naked eyes.

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Growing preference of e-commerce can be gathered from the fact that just one online platform, Amazon.com, had accrued over US$141.92 billion in sales revenue in 2018, which was a 19.7% increase from the previous year. As e-commerce penetration among consumers expands and necessitates precise labeling and tracking of packages, the microprinting market size from packaging applications will catapult tremendously.

Table of Contents (ToC) of the report:

Chapter 4. Microprinting Market, By Substrate Type
4.1. Key trends by substrate type
4.2. Metal
4.2.1. Market estimates and forecast, 2015 - 2025
4.3. Paper
4.3.1. Market estimates and forecast, 2015 - 2025
4.4. Plastic
4.4.1. Market estimates and forecast, 2015 - 2025

Chapter 5. Microprinting Market, By Print Type
5.1. Key trends by print type
5.2. Single-sided
5.2.1. Market estimates and forecast, 2015 - 2025
5.3. Double sided
5.3.1. Market estimates and forecast, 2015 - 2025

Chapter 6. Microprinting Market, By Product Type
6.1. Key trends by product type
6.2. Monochrome
6.2.1. Market estimates and forecast, 2015 - 2025
6.3. Color
6.3.1. Market estimates and forecast, 2015 - 2025

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