Preference Towards Natural Products Driving Aromatherapy Market - Top Key Players are doTERRA International LLC, Young Living Essential Oils, Mountain Rose Herbs, Frontier Co-op, Rocky Mountain Oils

In 2017, the global aromatherapy market attained a value of $1.2 billion and is expected to advance at a 9.4% CAGR during the forecast period (2018-2025). Various factors positively affecting the growth of the market are rising prevalence of lifestyle diseases, increasing use of aromatherapy at-home, growing consumer preference toward natural products, and surging awareness regarding the use of essential oils. An alternative medicine in which naturally extracted aromatic essence are used for harmonizing, promoting, and balancing the mental and physical health of patients is referred to as aromatherapy.

Top Key Players are Operating Aromatherapy Market:
1- doTERRA International LLC
2- Young Living Essential Oils
3- Mountain Rose Herbs
4- Frontier Co-op
5- Rocky Mountain Oils

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When product is considered, the aromatherapy market is bifurcated into equipment and consumables. Between these, the consumables category dominated the market during the historical period (2014-2017), contributing a share of 76.8% in 2017, due to the rising adoption of various consumables. The category is further classified into carrier oils and essential oils. Between these, essential oils accounted for the major share of the market during the historical period and is further projected to retain its position during the forecast period as they have wide applications for treatment and management of different health conditions.

The growing awareness regarding the therapeutic use of essential oils is a major driving factor of the aromatherapy market. Essential oils are extensively being utilized for treating different medical conditions. People suffering from pain because of burns are using these oils for massage or opting for inhalation for recovery. In addition to this, it has been observed that people troubled by acne-related problems also sometimes opt for therapeutic-grade essential oils. Due to these reasons, the demand for essential oils, and in turn the adoption of aromatherapy, is increasing.

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Another key factor contributing to the growth of the aromatherapy market is the increasing usage of aromatherapy at home. The demand for essential oils for using at home has risen significantly as visiting a beauty clinic or spa is costlier than purchasing essential oils. Furthermore, aromatherapy aids in reducing therapy cost because it has common applications such as inhalation and topical. In addition, privacy concerns among consumers has led to increased at-home usage of essential oils as it a more comfortable option.

Hence, the market is growing due to the rising preference for natural products, increasing awareness regarding the therapeutic use of essential oils, and surging use of aromatherapy at home.

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