BCW Appoints Andrew Cecil as New Brussels CEO
Cecil takes on the role with immediate effect and will report to Scott Wilson, President, BCW, Europe & Africa (E&A).
"This is a richly deserved promotion for Andrew; he has an excellent track record as one of our very best senior client counsellors and leaders and is widely recognized as one of the industry's leading Public and Corporate Affairs practitioners," said Wilson.
"His appointment is also recognition of BCW's long-term commitment to our integrated communications offer - across the full spectrum from public affairs to digital - delivered from the very heart of Europe in Brussels."
Commenting on his new role, Cecil said: "I am delighted to have been given this opportunity to lead the diverse and talented BCW team in Brussels. Over the past decade, BCW has consistently been a market leader in Brussels, a hub for creativity and innovation, whilst also delivering strong business results year after year. I look forward to building on these strong foundations and ensuring the BCW Brussels team, our clients and our business continue to grow and succeed."
Prior to his appointment as CEO of BCW Brussels, Cecil was BCW's Chief Client Officer, Europe & Africa, and before that he was Chairman of Burson-Marsteller's (B-M) European Public Affairs practice. Cecil joined B-M in 2015, having previously led European Government Relations for Amazon. He is a law graduate of Bristol University and holds an MBA from INSEAD.
Cecil takes over from Karen Massin, who has led BCW's operations in Brussels for the last six years.
Square de Meeus 37
Brussels 1000 Belgium
BCW (Burson Cohn & Wolfe), one of the world's largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.
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