Feminine Hygiene Products Market to Reflect Steady Growth Rate at CAGR of 6.1% by 2022

Feminine Hygiene Products Market Report, published by Allied Market Research, forecasts that the global market is expected to $42.7 billion by 2022, registering a CAGR of 6.1% during the period 2016-2022. In 2015, the Asia-Pacific region accounted for the largest market share of around 48.9%, owing to increasing awareness towards personal hygiene and higher adoption of sanitary pads in markets such as China, Japan and others.

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Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still a social taboo in Asia, personal hygiene awareness campaigns taken up by government agencies have contributed an increase in demand for sanitary products in this region. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe. However, Asia-Pacific witnessed a notable increase in the adoption of these products due to increasing awareness about such products in the region.

The world feminine hygiene products market is segmented based on product type, distribution channels, and geography. Based on product type, the market is categorized into five categories such as sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increasing demand from developing markets. The market segmentations on the basis of distribution channels include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies & beauty stores), convenience stores, dollar stores, online & others channel. The market is analyzed across geographical regions namely North America, Europe, Asia-Pacific, and LAMEA.

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The key market players profiled in this report are Procter & Gamble Co., Edgewell Personal Care Company, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., PayChest Inc., Svenska Cellulosa Aktiebolaget, Kao Corporation, First Quality Enterprises, Inc. and Hengan International Group Co. Ltd. In order to gain a strong foothold in the market, manufacturers have adopted various growth strategies such as product launch and acquisition. For instance, Unicharm Corporation, a major player in feminine hygiene business in Japan, launched various innovative products to cater to the demands arising from changing lifestyle of women and to revitalize its domestic market.

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