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Rising implementation of chatbots & IVA for healthcare applications are key trends of conversational AI market
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The largest share of the market was occupied by the customer support category during the historical period, which is further going to account for the major share of the market during the forecast period. This is because chatbots assist in increasing the response rate of customers. The personal assistant application is expected to witness the fastest CAGR during the forecast period. The rising demand for AI-powered customer support services is a major factor driving the growth of the conversational AI market.
The application of intelligent virtual assistants (IVA), chatbots, and intelligent interactive voice response (IVR) systems in different industries for automating interaction with customers and creating a personalized customer experience is called conversational AI. On the basis of industry, the conversational AI market is divided into retail & e-commerce, hospitality, media & entertainment, banking, financial services, & insurance (BFSI), healthcare, telecom, and others (which include oil & gas, government, energy & utilities, education, and automotive).
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Among these, the retail & e-commerce industry accounted for the major share of the market during the historical period (2014-2018) and is going to retain its position during the forecast period. The fastest growth is projected to be witnessed by the BFSI industry.When application is taken into consideration, the conversational AI market is categorized into personal assistant, customer engagement and retention, customer support, branding and advertisement, and onboarding and employee engagement.
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