Direct-to-Consumer Genetic Testing Market - How COVID19 impacting the healthcare industry? Key Players: Genesis HealthCare, Helix, 23andMe, Ancestry, Color, EasyDNA, Family Tree DNA, Full Genomes, Identigene, Karmagenes, Living DNA, MapMyGenome, MyHeritag
Direct-to-consumer genetic testing market is anticipated to record a substantial growth rate over the coming years due to ongoing technological advancements. Direct-to-consumer genetic testing differs from typical genetic testing. These genetic tests are marketed directly to consumers through the medium of print advertisements, internet, or television, and can be bought in stores or online.
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From a regional frame of reference, the Latin America direct-to-consumer genetic testing market is anticipated to record a market value of around $377 million by 2028, attributable to the rising awareness about cost-effective genetic testing options among general population.
Consumers send the company a DNA sample like urine or saliva and collect their results directly from a written report or from a secure website. DTC genetic testing further provides access to people for their genetic information without the need for involving any health insurance company or a healthcare provider in the process.
DTC genetic testing, home DNA testing, direct-access genetic testing, and at-home genetic testing are other names for direct-to-consumer genetic testing.
The direct-to-consumer genetic testing market is bifurcated in terms of test type, technology, distribution channel, and regional landscape.
With respect to test type, the market is classified into predictive testing, nutrigenomic testing, ancestry, and relationship testing, carrier testing, and others. Among these, carrier testing is set to observe around 14% CAGR between 2020 to 2028, owing to the growing cases of rare genetic diseases that is affecting millions of people globally.
Based on technology, the market is segmented into whole genome sequencing (WGS), single nucleotide polymorphism (SNP) chips, and targeted analysis. Among these, SNP chips held around 50% market share, owing to the technology's efficacy and cost-effectiveness.
Based on distribution channel, the market is categorized into online platforms and over the counter. Among these, the over the counter distribution channel is likely to observe a market value of more than $730 million by 2028, owing to the ease for the customers in purchasing a test kit, especially those living in rural areas of developing nations.
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Numerous companies are now offering DTC genetic tests for several purposes. The most common tests use genetic deviations to make estimates about health, give information regarding common traits, and also offer clues about an individual's ancestry. There is a rise in a number of companies providing DTC testing together with the range of health conditions and traits covered by these tests.
Prominent industry players operational in direct to consumer genetic testing market include Genesis HealthCare, Helix, 23andMe, Ancestry, Color, EasyDNA, Family Tree DNA, Full Genomes, Identigene, Karmagenes, Living DNA, MapMyGenome, MyHeritage, Pathway Genomics.
Table of content:
Chapter 1. Methodology
Chapter 2. Executive Summary
Chapter 3. Direct-to-Consumer (DTC) Genetic Testing Industry Insights
Chapter 4. Direct-to-Consumer (DTC) Genetic Testing Market, By Test Type
Chapter 5. Direct-to-Consumer (DTC) Genetic Testing Market, By Technology
Chapter 6. Direct-to-Consumer (DTC) Genetic Testing Market, By Distribution Channel
Chapter 7. Direct-to-Consumer (DTC) Genetic Testing Market, By Region
Chapter 8. Company Profiles
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