The Difference Between Inbound Marketing and Outbound Marketing
Portsmouth NH October 28, 2011 – In this day and age, there are so many different ways of attracting customers that it can be hard to keep track. If you’ve pay any attention to marketing, the new trend sweeping most marketing departments is how to get in on having customers find your company using the Internet. So let’s start with the basics, what is inbound marketing and why is it so successful?
In Inbound marketing, customers usually come across your website while researching a certain problem that they have. They are searching for a business in your field or that offers similar products to yours. What’s so great about that? The answer is that with very little work from your company, you just got a customer interested in your product. In traditional outbound marketing techniques, it took a lot more manpower from your marketing department to bring these customers in
Instead of focusing on advertising campaigns and spending thousands on direct mail, flyers, commercials, etc., inbound marketing focuses on organic SEO, social media, and optimizing your website. By partnering with Jungle Torch (http://www.jungletorch.com), an advanced SEO report tool, Jungle Torch can help companies do all three of these things and get ahead in the inbound marketing game.
But don’t be fooled, inbound marketing has not pushed outbound marketing off the playing field completely. Don’t forget that building brand identity and some advertising can still do a lot for you company. But combine those outbound techniques your company has mastered with new and improved inbound marketing skills, your company will have built up a solid marketing strategy.
About Jungle Torch
Jungle Torch is an advanced SEO report and social media tool that gives unprecedented insight into a company’s SEO and Social media. Purpose-built by some of the pioneers of online search engine technology, Jungle Torch consolidates diverse online marketing analytics into a powerful SEO report platform. Using a best-in-class sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively, negatively or neutral. In addition to tracking social media, Jungle Torch also gives users the ability to measure the success of SEO report programs by offering an SEO report that includes the rank of a user’s Website based on hundreds of keywords and phrases, Jungle Torch issues a comprehensive SEO report on the SEO friendliness of a Website, inbound and outbound linking, and 15 other critical SEO metrics. It also measures competitive SEO, inbound and outbound linking. Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at http://www.jungletorch.com.
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