U.S. Off-Road Vehicles Market is Moving Fast! | Major Key Companies are BRP, Caterpillar, American Honda Motor Company, KTM, Polaris Industries, Yamaha Motor Corporation, USA

The U.S. off-road vehicles market from snowmobiles vehicles is further expected to witness remarkable expansion trends with regional companies going the whole hog to cater to the consumer demand. An instance bearing testimony to the same is of the American manufacturer of snowmobiles, ATVs, and other sports vehicles, Polaris Industries. The company launched its new INDY EVO in January 2018 that could deliver a sporty and comfortable riding experience to fuel the riders' passion for snowmobiling.

Another recent instance is of the globally popular snowmobile manufacturer BRP (Bombardier Recreational Products). The company has recently brought together its much-admired Ski-Doo REV Gen4 platform into four-stroke models that is expected to give riders the ultimate snowmobiling experience with enhanced engine options. Under its Ski-Doo brand, the company has also introduced the Rotax 900 ACE Turbo engine, OXYGEN helmet, and expansion of the 600R E-TEC engine into more ORV models.

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The instances vividly demonstrate the unrelenting quest of the U.S. off-road vehicles market players to improve rider experience with innovation and technologically advanced products. It is important to mention that besides snowmobile vehicles, off-road motorcycles are also witnessing lucrative growth avenues. Statistics throwing in light on the same is of OIO, that claims the overall off-roading expenditure of the U.S. outdoor participants to be over USD 50 million in 2017. Estimates claim that with industry players following similar product portfolio expansion trend, the U.S. off-road motorcycles market to register a y-o-y growth rate of 6% over 2018-2024.

The U.S. off-road vehicles market size, in recent times, has been the recipient of sizable gains, owing to the proliferation of outdoor activities in conjunction with the improving economic condition. ORVs are becoming increasingly popular especially among the youth across the U.S., as is obvious from the rising sales of SUVs, off-road dirt bikes & motorcycles, all-terrain vehicles (ATVs) and snowmobiles.

Companies covered:
Arctic Cat, Bombardier Recreational Products (BRP), BMS Motorsports, Caterpillar, Hisun Motors, Honda Motors, Kawasaki Motors Corporation, KTM AG, KYMCO, Massimo Motor, Polaris Industries , Suzuki Motor Corporation, Yamaha Motor Corporation

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The mounting interest in off-road adventure activities is rather overt from the progress that the ATV industry has registered in the last few years. In 2017, the ATV Safety Institute (ASI) claimed that close to 35 million Americans use ATVs in the U.S., which would prove to majorly impel the U.S. off-road vehicles market size. ATV are bound to be used extensively in the agricultural sector for several tasks performed on farms and ranches such as general transportation, animal handling, weed control and fence mending.

The agricultural sector even now, remains one of the largest occupational arenas in the U.S. As per reliable estimates, 78% of ATVs are used for recreational purposes while 22% are used in occupational settings. In addition, the versatility of ATVs has also resulted in their use in small scale construction, manufacturing, search and rescue operations, police, utilities, mining and land management. The utility, affordability and ease of use associated with these vehicles has led to their massive adoption by the agricultural community, in turn facilitating the growth of U.S. off-road vehicles market from ATVs.

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