What's driving the IoT in Retail Market Growth? Accenture, Amazon, Cisco, Dell, Hewlett Packard Enterprise, Hitachi, Honeywell, Huawei Technologies, IBM, Intel Corporation, Microsoft, NXP Semiconductors, Oracle, SAP, Verizon, Zebra Technologi

The scope of IoT in retail market travels beyond the frontiers of modest customer satisfaction and retailer convenience, as it provides consumers with high-grade browsing service, digitized real-time coupons & offers, and an overall, sophisticated, connected shopping experience. Additionally, retailers are rewarded with smart store operations, smart pricing strategies, and smart inventory management, which enables further deployment of smart solutions in store, thereby fueling IoT in retail market share.

The deployment of IoT in retail market has indeed given rise to a more convenient, smart, and tremendously efficient experience for retailers and consumers. With connected solutions transforming the retail sphere, companies offering IoT and retail solutions have been partnering to provide an all-round, reliable, connected experience to global retail consumers.

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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Accenture
2. Amazon
3. Cisco
4. Dell
5. Hewlett Packard Enterprise
6. Hitachi
7. Honeywell
8. Huawei Technologies
9. IBM
10. Intel Corporation
11. Microsoft
12. NXP Semiconductors
13. Oracle
14. SAP
15. Verizon

Apart from online retail applications, IoT is primarily used by retailers for connected consumers, supply chain, and smart stores applications. For instance, in order to monitor the entire shopping experience, several retailers have been developing smart stores incorporated with IoT. Prior to its deployment, retailers would spend more on survey projects to keep abreast of consumer interests. Now with the advent of smart stores, retailers can monitor customers demographics through Wi-Fi foot traffic or video monitoring. This would eventually help shopkeepers to adjust the store layout to increase number of customer visits, which will boost IoT in retail market size.

Accurately defined as one of the top retail technology trends to look out for, the Internet of Things has been drastically disrupting the traditional retail business model, which has had a commendable impact on IoT in retail industry. Traditional retailers, in a bid to attract consumers and consolidate their stance, would have to live up to numerous challenges, in response to which they would need to keep abreast of the latest technologies influencing the retail sphere. This would subsequently have a massive impact on IoT in retail market outlook, given that retailers would desperately sign up to exploit connected solutions for their brick-and-mortar stores.

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