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BOTTLE Win Digital Award for Groundbreaking HISTORY foursquare Campaign

11-06-2011 04:23 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: BOTTLE PR

/ PR Agency: BOTTLE
Leading PR agency scoops prestigious award following its social media PR campaign for TV channel, HISTORY

Leading PR agency scoops prestigious award following its social media PR campaign for TV channel, HISTORY

PR agency, BOTTLE (http://www.bottlepr.co.uk), scooped ’Best Use of Location-Based Tools’ for its work with TV channel HISTORY at the prestigious CorpComms Digi Awards 2011 held in London on 6 July 2011.

BOTTLE was appointed in February by the TV channel to drive social media support for the launch of HISTORY’s new partnership with location-based social network, foursquare.

The tie up - a first between foursquare and a UK television channel, was aimed at encouraging people to engage with the HISTORY brand by ‘checking-in’ via foursquare at London’s famous landmarks and historic sites as well as the lesser known parts such as bars and cafes, monuments and streets.

Paul Sutton, Head of Social Communications at BOTTLE says: “We are absolutely thrilled to have won this award for our HISTORY PR campaign. Online activity is becoming increasingly important within PR. To receive this recognition from a judging panel that includes highly respected industry peers is extremely satisfying, and proves that BOTTLE is a PR agency with a credible social media stance.”

- ends -

About Bottle http://www.bottlepr.co.uk

You give us a challenge and we say ‘BRING IT ON’. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.

Specialising in both traditional and digital PR, we deliver vivid campaign, relentless media relations, strategic advice and successful social communications.

In industry bible PR Week's prestigious rankings we are:
- One of the top 100 PR agencies in the UK
- One of the top 20 outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies

You may be in retail, FMCG, technology or the public sector. Whatever size or sector, audiences matter. It sounds obvious – that’s because it is.

Knowing your PR audience is at the heart of the best communications strategy. There’s no point in creating a media relations campaign to reach 15 year old girls; they’re on Facebook or in the local shopping centre, not reading The Guardian!

We specialise in reaching and influencing three audiences - Everyday People, Small to Medium Enterprises and Corporates and Government. We’re not limited by this; it’s just that most of our clients need to reach these audiences.

Contact details:
For more information on BOTTLE and its growing client list please contact Nina Sawetz on 01865 882988, or email ninasawetz@bottlepr.co.uk

For out of hours enquiries please contact BOTTLE on 07736 167877

BOTTLE PR Limited, 33 Acre End Street, Eynsham, Oxford, Oxfordshire OX29 4PF
Telephone: +44 (0) 1865 882988 Fax: +44 (0) 1865 882553
email: ninasawetz@bottlepr.co.uk

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