Location Marketing Booming Segments; Investors Seeking Growth | Google, Groupon, Groundtruth

Advance Market Analytics released the research report of Global Location Marketing Market, offers a detailed overview of the factors influencing the global business scope. Global Location Marketing Market research report shows the latest market insights with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Global Location Marketing. This Report covers the emerging player's data, including: competitive situation, sales, revenue and global market share of top manufacturers are Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (India), Near Pte Ltd. (Singapore) and Foursquare Labs Inc. (United States).

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Location Marketing is a powerful and unique set of data points passed through mobile devices. It has high growth prospects due to the maximum demands for advent digitalization among various industries verticals and high penetration of smartphones among individuals across the globe. Factors such as increasing location-based IT Infrastructure are coupled with rising consumer spending on asset marketing and others will provide a positive scope for product penetration during the forecasted timeframe. The major companies are adding more innovative techniques in Asia-Pacific countries as these countries are focused on the fastest-growing verticals for the IT industries.
Market Drivers
o Rising Demand from Analytical Solutions for Analyze Real-Time Geo-Data
o Increasing Penetration of Smartphones and Other Electronic Gadgets
Market Trend
o Growing Demand for Services as a Solution in Digital Transformation Activities among Industries
o Diversified Scope of Applications across Various Sectors
Restraints
o Legal Concerns and Data Privacy Issues
o Lack of Uniform Regulatory Norms
Opportunities
o Upsurge Investment in Innovative Location-Based Analytical Solutions
o Growth in Adoption of Social Media Activities and Mobile Commerce
Challenges
o High Initial Cost of Deployment
o Lack of Infrastructure Leads to Hamper the Market Growth
The Global Location Marketing Market segments and Market Data Break Down are illuminated below:
Type (Indoor Geo-Marketing, Outdoor Geo-Marketing), Application (Location-Based Advertising, Business Intelligence and Analytics, Fleet Management, Mapping and Navigation, Local Search and Information, Social Networking and Entertainment, Proximity Marketing, Asset Marketing, Others), Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell ID, Wi-Fi Others), Industry Verticals (Banking, Financial Services and Insurance(BFSI), IT and Telecommunications, Tourism, Retail and E-Commerce, Healthcare and Life Sciences)

Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.

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Strategic Points Covered in Table of Content of Global Location Marketing Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Global Location Marketing market
Chapter 2: Exclusive Summary - the basic information of the Global Location Marketing Market.
Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges of the Global Location Marketing
Chapter 4: Presenting the Global Location Marketing Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying the by Type, End User and Region 2013-2018
Chapter 6: Evaluating the leading manufacturers of the Global Location Marketing market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries in these various regions.
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source

Finally, Global Location Marketing Market is a valuable source of guidance for individuals and companies.

Data Sources & Methodology

The primary sources involves the industry experts from the Global Location Marketing Market including the management organizations, processing organizations, analytics service providers of the industry's value chain. All primary sources were interviewed to gather and authenticate qualitative & quantitative information and determine the future prospects.

In the extensive primary research process undertaken for this study, the primary sources - Postal Surveys, telephone, Online & Face-to-Face Survey were considered to obtain and verify both qualitative and quantitative aspects of this research study. When it comes to secondary sources Company's Annual reports, press Releases, Websites, Investor Presentation, Conference Call transcripts, Webinar, Journals, Regulators, National Customs and Industry Associations were given primary weight-age.

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o Assisting in allocating marketing investments

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