Content Delivery Network (CDN) Market With Leading Market Players Such as AT&T Inc., Ericssion, Akamai Technologies, Limelight Netorks, Highwinds Network Group, Inc., CDNetworks

Content delivery network system is a distribution network over which large number of servers are connected and deployed in various data centres. These networks provide the readily available content to the users with improved performance. CDNs are used to serve large number of Internet users every day. These networks are developed to provide improved quality of service to the end users while accessing the internet. It duplicates the content from original servers and stores in the cache servers for the timely use for the user. This improves the performance of the internet service.

The increasing use of the internet services is the major driving factor of this market due to which it becomes essential to study the overall market scenario.. Some additional driving factors for the market are use of mobile technology and social media. With the benefits such as improved accessibility, the market also has numerous opportunities to grow with mobile content delivery, its storage and scalability. Emergence of new technologies, with the growing use of the internet services, these networks would grow faster in future.

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The two basic types of the CDN networks are Video CDN and Non Video CDN. Streaming with video CDN is popularly used.

The various solutions provided by these networks are CDN Analytics and Monitoring, CDN Delivery, Transparent Caching, Digital Rights Management, Video Indexing, Video Content Management and Online Video streaming solutions.

The content distribution networks can be used by the end users through some of the service providers. The category of the service providers are Free CDN, Peer-to-Peer CDN, Traditional Commercial CDN, Telco CDN.

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The end users for these networks are small scale enterprises and large scale enterprises. Also, it can be used by various academic institutions and government offices.

The various applications of these networks are E commerce, mobile operators, online gaming, advertisement, internet service providers, healthcare, academic institutions, government offices, media and entertainment and others.

The key players in the market are adopting acquisition as their strategy to improve their services to the customers. For eg: Akamai Technologies, the biggest player, has acquired Verivue to provide improved quality of services to the customers.

Some of the key market players are AT&T Inc., Ericssion, Akamai Technologies, Limelight Netorks, Highwinds Network Group, Inc., CDNetworks, Internap, and PeerApp Level3 Communications.

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The market exploration provides a sketch of the whole CDN market using Porter's Five Force analysis. This helps in recognizing market competitors and their strategic moves. Threat from rivals in this market is high, as there are various market players who provide the same service to the various companies. The value chain analysis helps in finding out the most profitable activities for the new entrants. Market dynamics is analyzed on their strategic moves for the benefit of stakeholders. Drivers enabling the growth of the market, drawbacks and opportunities are strategically dealt in this analysis.

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