Unprecedented Profitability of Online Platforms
As a consequence of the Corona outbreak, consumers are minimizing external visits to crowded places, including malls and supermarkets and instead finding it convenient to place orders for door-step deliveries. In India, companies such as Amazon, Bigbasket, Grofers, and Flipkart, have particularly witnessed exceptional spike in sales of about 20-30%. These companies have observed a growth in demand for items such as cereals, flour, rice, fresh fruits, pet food and personal hygiene products including soaps and sanitizers. E-commerce platforms in China also experienced a similar growth in demand for their daily supplies.
E-grocers are putting in additional efforts to monitor their delivery system and supply chain. They are also taking extra efforts to ensure customer safety by wearing masks and gloves on duty and also monitoring the delivery executives body temperature before deliveries. Moreover, the online retailers have developed a "no-touch" option wherein the orders are prepaid and can be left at the customer doorsteps in order to avoid direct customer contact. This scenario is regarded as a golden opportunity for E-grocers to build trust with the customers.
Other than the 120-130% increase in volume sales of hygiene products and daily essentials, the E-pharma sector also witnessed a 50-60% growth in demand owing to strong growth in E-consultations/telephonic consultations and prescriptions. However, the case is not likely for catering and cloud kitchen food delivery sector since people have gradually stopped ordering online and instead prefer home cooked food. It is also perhaps regarded as the best time for distributors to go digital. Packaged food products, home care categories and personal health products are expected to experience continued growth through the E-commerce segment. In order to obtain smooth functioning in the supply chain, retailers are using digital apps to place orders with FMCG companies and distributors. For instance, Mobisy which has the Distiman app, enables retailers/wholesalers to order goods real time and work with brands to replenish stocks within 24 hours.
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