Whats driving the Rheology Modifiers Market Growth? Air Products and Chemicals, Inc., Akzo Nobel N.V., Altana AG, Arkema S.A., Ashland Inc., BASF SE, Cargill Inc., Clariant, Croda International plc, Diransa San Luis S.A., The Dow Chemical Company, DuPont,

Rheology modifiers market demand will be largely propelled by growing consumer inclination towards high-quality cosmetic and personal care products. Driven by a significant rise in per capita income levels, consumers are now increasingly spending on hair and skin care products such as shampoos, conditioners, body lotions, and face creams. These trends can be also linked with increasing focus on personal health and beauty aspects.

Global rheology modifiers market size will hit more than US$6.83 billion by 2024. Rheology modifiers, also widely known as viscosity modifiers or thickeners, can be broadly categorized into organic and inorganic. Organic rheology modifiers product segment is projected to witness a healthy CAGR of 3.5% through 2024. Organic viscosity modifiers are prominently used in construction, pharmaceutical, and paints & coatings applications to maintain the required consistency of products.

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Top Key players
1. Air Products and Chemicals
2. Akzo Nobel N.V.
3. Altana AG
4. Arkema S.A.
5. Ashland Inc.
6. BASF SE
7. Cargill Inc.
8. Clariant
9. Croda International plc
10. Diransa San Luis S.A.
11. The Dow Chemical Company
12. DuPont
13. Eastman Chemical Company
14. Elementis plc
15. The Euclid Chemical Company
16. Evonik Industries AG
17. FCC Inc.
18. Global Drilling Fluids and Chemicals Limited
19. Hangzhou Jingyi Chemical Co. Ltd.
20. The Lubrizol Corporation
21. Mallard Creek Polymers
22. M?NZING Group
23. PPG Industries
24. San Nopco Limited
25. SNF Holding Company

On the other hand, inorganic thickeners are widely used in cosmetic and personal care product formulations. When precipitated, they find extensive application in paints & coatings and pharmaceutical sector. Inorganic rheology modifiers will certainly witness a strong demand in the near future.

In terms of applications, personal care will likely dominate global rheology modifiers industry demand. Organo-clay rheology modifiers are used in personal care and cosmetic products to maintain consistency. The global personal care sector is estimated to exceed US$790 billion by 2024, offering lucrative opportunities to rheology modifier manufacturers across the globe.

Paints & coatings application segment was valued at US$1.5 billion in 2015 and is projected to grow steadily over the next few years. Rapid expansion of construction and automotive sectors is fueling the demand for different paints and coatings.
Viscosity modifiers such as hectorite, fumed silica, and polyether polyol associative thickeners are largely used in adhesives and sealants to improve solvent-borne, water-borne, UV-cured and high solid systems. The adhesives & sealants industry is slated to surpass more than US$70 billion by 2024, which will augment rheology modifiers market share during the forecast timeframe.

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Growth Drivers are
o Growing paint & coatings industry
o Increasing personal care product demand
o Rising adhesives & sealants demand
o Growing demand for pharmaceuticals
o Robust growth in construction

From a regional point of view, Asia Pacific region, led by China, Japan, and India accounted for more than 35% volume share of global rheology modifiers industry in 2015. This can be majorly attributed to rapid industrialization in these countries over the past decade. Additionally, a booming construction sector driven by ongoing urbanization will complement the regional outlook.

Further elaborating on the geographical landscape, U.S. rheology modifiers market size was estimated to be worth more than US$830 million in 2015. Major factors driving the regional demand include an aging population and a substantial upsurge in the demand for cosmetic and personal care products such as anti-aging creams.
Crude oil is an essential raw material which is used to manufacture the raw materials required to synthesize viscosity modifiers. Fluctuating crude oil prices is one of the most prominent factors influencing the cost of commodity chemicals and raw materials used in product manufacturing. Unstable crude oil prices is one of the major growth hampering factors for rheology modifiers market.

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In addition, proliferation of digital media and subsequently decreasing usage of printing ink will also impede the industry growth up to certain extent. However, a positive application outlook in cosmetics, personal care, construction, pharmaceutical, paints & coatings, and sealants & adhesives will foster the business expansion in the upcoming years.

Key players are Elementis plc, The Euclid Chemical Company, Evonik Industries AG, FCC Inc., Global Drilling Fluids and Chemicals Limited, Hangzhou Jingyi Chemical Co. Ltd., The Lubrizol Corporation, Mallard Creek Polymers, Inc., M?NZING Group, PPG Industries, Inc., San Nopco Limited, SNF Holding Company, Air Products and Chemicals, Inc., Akzo Nobel N.V., Altana AG, Arkema S.A., Ashland Inc., BASF SE, Cargill Inc., Clariant, Croda International plc, Diransa San Luis S.A., The Dow Chemical Company, DuPont, Eastman Chemical Company,

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