India Content Delivery Network Market Size 2020: By Keyplayers Tata Communications Ltd., Amazon CloudFront - Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare

Market Overview

Content delivery network is a geographically distributed group of proxy servers and data centers, which work collectively to provide fast delivery of Internet content. A CDN is considered as the backbone of Internet, which allows for quick transfer of assets that are required for loading Internet content including JavaScript files, images, HTML pages, stylesheets, and videos. Content delivery network has gain significant popularity in the recent past and majority of web traffic is delivered through CDNs, including traffic from major sites such as Amazon, Facebook, and Netflix. Moreover, a property constructed CDN may help in protecting websites against some of the common malicious attacks.

The India content delivery network (CDN) market was valued at US$ 435.2 Mn in 2018 and is expected to grow at a CAGR of 23.3% during the forecast period (2019-2027)

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Competitive Section

Key companies operating in the India content delivery network (CDN) market are Tata Communications Ltd., Amazon CloudFront - Amazon.com Inc., Cachefly, CDNetworks Co., Ltd., CDNify Ltd., CDNsun, CDNvideo, CloudFlare, Inc., EdgeCast Networks, Fastly.com, proinity LLC (KeyCDN), Limelight Networks Inc., Skypark CDN, and Level 3 Communication Inc.

Market Dynamics

1. Increasing streaming online of video content is expected to drive growth of the India content delivery network (CDN) market during the forecast period
Consumers are shifting from conventional, cable-based video consumptions top Internet-based delivery platform. Various companies in the market are determined to enter in the OTT service space, in order to encompass potential revenue opportunities. This, in turn, is expected to increase the traffic over the Internet, thereby increasing additional pressure on organizations and service providers to ensure the optimal quality for end users. For instance, in India, around 23% of viewers consider buffering as a key disadvantage when it is streamed on smart devices. Due to this, consumers are slowly shifting towards OTT-VOD services, in order to avail un-buffered viewing experience.

2. Rapidly enhancing broadband structure is expected to propel the India content delivery network (CDN) market over the forecast period
In the recent, past broadband infrastructure in India has improved significantly, which has led to enhance broadband. Moreover, growing proliferation of high speed internet and affordability of related services is expected to accelerate the consumption of media content. This, in turn, is expected to fuel the market growth over the forecast period. For instance, the Government of India is working on a policy that would make broadband infrastructure crucial in states to deliver Digital India Program.

Streaming segment dominated the India content delivery network (CDN) market by application in 2018, accounting for 52% share in terms of value, followed by web acceleration, CDN storage, gaming, respectively

Market Opportunities

1. Growing demand for cloud-enabled CDN is expected to pose major growth opportunities for market players

Cloud CDN uses Google's globally distributed edge points of presence to cache HTTP(S) load balanced content close to users. This leads to faster delivery of content to users and reduces serving cost. Moreover, it decreases server load, segmenting the audience becomes easy, and reduces lower network latency and packet loss. Such advantages are expected to offer lucrative growth opportunities key players in the near future.

2. Growing population of Internet users is expected to offer significant opportunities for key players

According to International Consortium of Universities for the Study of Biodiversity and the Environment or iCUBE report 2018, India's internet users are expected to reach 627 million in 2019, owing rapid growth of internet in rural areas. Many e-commerce companies have identified India as an ideal market to expand their business. Thus, it is expected to offer significant growth opportunities for market players.

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Market Trends

1. Reduction in prices of CDN service is expected to be major trend in the market
As Internet traffic has increased, it has led to significant decline in transit price and consequently CDN service prices. Moreover, new entrants in the market are offering rich feature services at reasonable cost, which in turn, is decreasing CDN service price. For instance, in 2015, average video CDN pricing was 20% lower than prices in 2014 and was expected to decline further by 20-25% in 2016.

2. Shifting focus towards multiple CDN
Performance of single CDN differs according to regions, which eventually affects delivery or streaming of content. Therefore, key video streaming companies in the market are focused on adopting multiple CDNs, where some partnering with CDN providers. For instance, in 2013, Bharti Airtel and Limelight Networks entered into strategic partnership and installed 2 new POPs in Chennai and Mumbai.

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This release was published on openPR.