Brand Labs is re-engineering the e-commerce process into one total resource

Rochester, MI., May 2, 2007-Brand Labs today announced the launch of its premier one-stop e-commerce package, Brand Labs Complete, a comprehensive suite of e-commerce services allowing retailers and manufacturers to effortlessly operate and grow their e-commerce businesses. Brand Labs combines a broad spectrum of expertise--including web site design, e-marketing and branding, merchandising, logistics, call center operations, order fulfillment and financial analytics--into one total solution.

"A huge concern facing retailers and manufacturers is establishing or managing their e-commerce business," said Kevin Harman, Brand Labs President. "It's rare to find a partner like us who can provide all the elements needed to run a successful small to mid-sized e-commerce business-we allow clients to focus on their offline business without the hassles of hiring several in-house employees or managing multiple vendors," added Harman.

Brand Labs originated and has grown through first hand experiences of building successful e-commerce businesses. A Rochester native, Harman began working in manufacturing and distribution in 1992 at his family business, Harman Corporation. Under his leadership, Harman's marketing and technology team helped build a unique e-commerce business model that has lead the multi-million dollar family plastics company to where it is today. "Using our e-commerce business model, we quickly developed redhatsandmore.com, which, within three years, became the leading retailer of Red Hat Society(r) hats, apparel, and accessories with sales over $1 million," said Harman. "We realized the uniqueness and tremendous potential of our e-commerce model and ran with it-opening Brand Labs in 2006."

Besides providing customer call centers and fulfillment services, Brand Labs Complete offers a unique e-reporting program, which extends far beyond traditional web metrics and reporting. With an in-house CPA, Brand Labs meets monthly with clients to analyze financial data. "This is particularly effective for manufacturers who need to keep up with current e-commerce competition, but need to see and understand where to allocate dollars in terms of ROI," said Mark Maurer, Brand Labs CFO. "One of the main reasons I partnered with Brand Labs was because of their extensive e-reporting capabilities," said Joe Schodowski, president of Shelving, Inc., a residential and industry shelving company launching several new endeavors with Brand Labs, including a new residential storage web site, theshelvingstore.com.

Brand Labs Complete is available now and priced using a unique revenue-share pricing model. Fees vary according to the individual needs and goals of each client. "Because of our revenue-share business model, we align our goals alongside our clients' goals to increase revenue with their e-commerce business," concluded Harman.

About Brand Labs
Brand Labs partners with retailers and manufacturers to operate and grow their e-commerce businesses. With a proven track record and years of experience managing e-commerce web sites, Brand Labs helps businesses focus on their offline business. Please visit www.brandlabs.us or call us at 248-318-0935.

Brand LAbs
360 South Street
Rochester, MI 48307
214-318-0935
www.brandlabs.us
lisa.wilberding@brandlabs.us

This release was published on openPR.