Baby Pacifier Market Expected to Reach $522.6 Million by 2026, Growing at a CAGR of 5.10%

"Due to increase in rate of internet penetration across the globe, some of the key baby pacifier companies consider online channels as one of the effective tools in promoting its products and services among its target segment."

Baby Pacifier Market size was valued at $352.2 million in 2018, and is projected to reach $522.6 million by 2026, growing at a CAGR of 5.10% from 2019 to 2026. In 2018, Asia-Pacific accounted for nearly 33.04% share of the baby pacifier market.

Baby Pacifier is one of the main types of baby care accessories that help to pacify fussy babies. There are various advantages associated with the use of baby pacifiers such as it offers temporary distraction, helps baby to fall asleep, and more importantly it reduces the risk of sudden infant death syndrome (SIDS). Hence product's functionality is an influential baby pacifier market trend.

Post-delivery of the newborn child, baby pacifier is one of those mandatory baby care product that is being used until the child turns 1 year old. As a result, majority of the hospitals and clinics provide baby pacifiers to the newborn babies as a part of their service. For instance, Philips Avent Soothie pacifier is being distributed by hospitals across the U.S. as it helps soothe and calm newborns. It is made of hospital-grade, durable silicone without any odor or taste. Hence, the rise in demand for pacifiers from the hospital sector, help drive the growth of baby pacifier market in terms of value sales.

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Over the past couple of years, some of the key manufacturers in the global baby pacifier industry strategize on improvising its product offerings that caters to the specific requirement of target segment. Researchers in UCLA Mattel Children's Hospital have developed a unique format of baby pacifier known as Pacifier-Activated Lullaby (PAL). The device plays parent's recorded lullabies whenever a baby sucks on the pacifier. Similarly, Delta Medical Corporation has come up with a newline of baby pacifiers under the brand name of JollyPop. The product makes it compatible with all CPAP systems, nasal cannulas, and lateral positioning practice. Thus, innovation factor plays a key role in driving the value sales baby pacifier market growth.

The global baby pacifier market analysis is segmented on the basis of product type, size, distribution channel, and region. By product type, the market is categorized into single-piece baby pacifiers and multiple-piece baby pacifiers. By size, it is classified into small, medium, and large. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

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Key Findings of the Study:

In 2018, by product type, the single-piece baby pacifiers segment accounted for around higher value baby pacifier market share.
In 2018, by size, the small segment accounted for higher value share.
By distribution channel, the offline channel segment accounts for higher value baby pacifier market share.
In 2018, by region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the baby pacifier market forecast period.
Key players profiled in the report include doddle & co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips N.V., MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.

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