All-Terrain Vehicle Market: What are the Future Growth Opportunities? Top Players: Polaris Industries Inc, Bombardier Recreational Products, Arctic Cat, Honda Motor Co Ltd, CECTEK, Kawasaki Motors Corporation., CFmoto US, HiSun Motors, KYMCO, Suzuki Motor

All-terrain vehicle market is rather regulatory driven, subject to several records of injuries having occurred due to dearth of proper know-how with regards to its usage. According to stringent regulations enforced by the United States CPSC (Consumer Product Safety Commission) children below sixteen years are not allowed to drive ATVs and for adults, wearing safety garments like helmets, boots, long pants, and gloves is a mandate.

Speaking along similar lines, an international organization dealing with vehicle emission regulations that is influencing the regulatory environment of ATV market is California Air Resources Board. This entity mainly deals with the environmental viability of ATVs and as per the imposed regulations, all ATVs are required to comply with CARB-stated emission standards.

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The emergence of several renowned automakers in all-terrain vehicle market is likely to have a major imprint on the future of ATVs. For instance, German-based world-class automaker, Mercedes-Benz revealed its E-class ATV in 2018. In the newly revealed ATV, the company included several advanced features such as sports beefier bumpers, plastic underbody protection, and typical body cladding focusing on consumer requirements.
In addition, another well-known automaker, Jaguar made it to the headlines a couple of years back for planning to make various design variations in its Range Rover platform to make it feasible for ATVs. The development of highly advanced ATVs comprising various innovative features such as keyless entry, Wi-Fi hotspot, and powered gesture tailgate will thus boost all-terrain vehicle market share over the years ahead.

Quite evidently conspicuous from the aforementioned regulatory declaration, it is an obvious fact that U.S. government has much to contribute in the growth of regional all-terrain vehicle industry. Add to it, numerous snowball associations and related clubs across this belt conduct frequent recreational activities, which in consequence leads to an increased commercialization of quad bikes, three-wheeler, and RZR. In fact, experts claim, with U.S. at growth front, North America, in all plausibility, would cover a substantial percentage of the global all-terrain vehicle market share by 2025. Although these vehicles are street-legal across majority of the countries, the market is still subject to regulatory approval in some of the provinces.

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Speaking of the competitive terrain, global all-terrain vehicle market boasts of a portfolio of renowned biggies like John Deere, Honda, Yamaha, Kawasaki HiSun, Polaris ATVs, Taiwan Golden Bee, ShuoPu Science & Technology Development Co.,Ltd, Arctic Cat, Suzuki, KYMCO, and Cectek, Linhai Co., Ltd. These giants are heavily banking on mergers and acquisitions to stronghold their position and consolidate the global share.

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