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Baierl Automotive to open Fiat dealership

10-26-2011 04:03 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: MARKIT Group

Contact: Dave Marrangoni: 724.940.2059

Baierl Automotive to Open a Fiat Studio in Wexford

Pittsburgh, PA…. Baierl Automotive formally announces the latest addition to its suite of Dealerships: the Fiat studio, which will be open for business November 1, 2011. The new free standing building will be adjacent to Baierl Honda, located on Route 19 North in Wexford.

“Baierl Automotive is proud to be one of just two dealers in the tri-state area to represent the Fiat brand, and we are eager to launch,” said Lee Baierl, owner of Baierl Automotive. “We are offering test drives of the vehicles immediately.”

The Fiat will appeal to everyone because of its versatility, says David Marrangoni, VP of marketing for Baierl Automotive: “It’s affordable, gets great gas mileage, and is fun and easy to drive.” Furthermore, he notes, the Fiat is uniquely customizable – meaning that buyers can customize the car to reflect their own personality.

Fiat will be introducing a new line of ‘designer motif’ cars, with a Gucci model being the first customized option. Baierl will be showcasing a designer Fiat at the upcoming Chatham University “Think Big” event. The company is also releasing a limited edition pink car, in collaboration with the American Cancer Society’s Breast Cancer campaign which aligns well with Baierl’s community involvement in the upcoming Making Strides against Breast Cancer Event, at the end of the month.

The Baierl Fiat dealership will be open while building renovations are underway, and Baierl is anticipating new products coming in on a daily basis from November 1st onward. Like Baierl’s other branches, the Fiat dealership will house both sales and vehicle maintenance services, and will hold consistent Baierl dealership operation hours. Todd Perschke will transfer as manager of Baierl Acura into his new role as the Baierl Fiat General Manager.

“Everyone wants to be Italian at some point in their life, says Marrangoni, “and the Fiat is their chance to get in touch with their inner pizzazz.”

The Fiat brand will join the Baierl family of dealerships which include Honda, Toyota, Cadillac, Chevrolet, Toyota, Mitsubishi, Acura, and Subaru. Further details are available at Baierl.com or call 724.935.3711

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Baierl Automotive is Pittsburgh's premier automotive group, offering high quality inventory with immediate, fair and honest pricing. Baierl delivers a quick and responsive car buying experience, and customers can take advantage of a suite of owner services, such as Smart Luxury/SmartPlus insurance, regular vehicle maintenance, and friendly, dedicated customer service. At Baierl, everyone is committed to their customers' satisfaction, and its 450 employees strive to provide the best car buying and ownership experience imaginable.

MARKIT Group
26944 Montego Pointe Court, Unit 201
Bonita Springs, FL 34134

Press Contact:
Nannette Staropoli
239 676.9756

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