Flexible Display Market by Application Smartphone, Smartwatch, Wearable, TV, Digital Signage

Flexible Display Market By application, the vehicles and public transport segment is expected to grow at the highest growth rate during the forecast period

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Vehicles such as cars and motorbikes, among many others, are the leading applications in the automotive domain. Displays utilized in cars range from small- to medium- and medium- to large-sized display panels. These displays can be used in dashboard displays, central control units, entertainment systems, navigation systems, security systems, and many other systems that help drivers in displaying the information. Public transport vehicles such as trains, planes, and ships also use panels for displaying the information for the advertising purpose. These display panels are usually large in size.

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Flexible Display Market By technology, the LED-Backlit LCD segment holds the largest share of the market
The main display technology in the flexible display market is LED, or LED-backlit LCDs. LED-based display devices utilize LEDs for white backlighting the LCD panel. In conventional LCD devices, cold cathode fluorescent lamps (CCFLs) were used for backlighting; however, the display market has adopted LEDs for backlighting the LCD panel owing to its favorable features. Although cheap, CCFLs are not as energy-efficient as LEDs. Owing to the features offered and falling prices of LEDs, CCFL-backlit LCD TVs disappeared entirely.

Flexible Display Market

Flexible Display Market in North America to account for the largest market size during the forecast period.
The flexible display market in North America, being technologically advanced and developed, is a leading market for the cutting-edge technology used in flexible display devices.The region accounted for the largest share of the global market in 2016. The US dominated the North American market owing to its well-established economy, which allows for a large consumer electronics market. The rapid adoption of the latest display technologies and increasing applications are some of the reasons for the large market share of the US in the North American market. Leading e-reader brands, such as Kindle, were first available in the US, and hence North America plays an important role in the flexible display market.

Flexible Display Market Dynamics
Driver: Technological shift and development of energy-efficient, attractive, and high-specification flexible display products
The flexible display market has witnessed tremendous technological advancements in the past few years. Display devices have changed from being bulky and space-consuming to slim and bezel-less. They now offer high resolution, improved contrast ratio, and low power consumption compared with traditional display devices based on CRT technology. High competition in the display market has led to new product developments and launches with attractive looks and high-end specifications. Companies such as Samsung Electronics Co., Ltd. (South Korea) and LG Display Co., Ltd. (South Korea) have led the display market toward a new era with the launch of products based on technologies such as OLED and Q-dot LED. OLEDs offer a better viewing angle and an excellent contrast rate, and are brighter than LCDs. OLEDs also exhibit refresh rates, thereby facilitating a high-definition video. Attractive looks and high specifications of display products such as TVs, desktop monitors, notebooks, and mobile phones grab the attention of consumers. Display products based on the OLED technology have revolutionized the display market.

Restraint: Complex manufacturing process
The manufacturing process of flexible displays is complex, and it involves several stages. At present, the designing part of other competing display technologies is superior and involves less number of manufacturing stages. A major challenge with respect to the flexible display technology is to match the performance of the rigid display and electronics technology currently available in the market. Many organic materials used for flexible displays and electronics are susceptible to moisture and oxygen. Exposure to oxygen and moisture reduces the life of a material. Thus, they provide less protection. Additionally, these materials tend to operate at slow speeds and high voltages. They are also sensitive to extreme temperatures. As the technology and the market progress, companies would focus on these issues to gain a competitive edge.

Opportunity: High growth of smart wearable market
Many smart band manufacturers are looking forward to extending their product range by adding small devices with screens. Smart wearables utilize small display panels in applications such as watches and wristbands. The growing factor of smart wearables includes the new applications coming in the market such as augmented reality (AR) and virtual reality (VR), which provides new opportunities to suppliers of OLED displays. The growing market of smart wearables may act as an opportunity for large-sized display panel manufacturers such as Innolux Corp. (Taiwan) and AU Optronics Corp. (Taiwan). Companies may invest to focus on these applications, which will eventually increase their revenue.

Challenge: Fluctuations in ASPs of flexible display panels
Revenues of flexible display panel manufacturers primarily depend on the ASPs and shipment volumes of flexible display panels. This is affected by fluctuations in these prices and volumes. Prices and shipment volumes of flexible display panels are affected by numerous factors, such as raw material cost, yield rates, supply and demand, competition, pricing strategies, and transportation costs.

The flexible display industry has witnessed high fluctuations in the ASP of raw materials and flexible display panels. When production capacity sharply increases, the ASP of flexible display panels may decrease. In contrast, when supply cannot meet the increasing demand, ASP may increase.

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