Self-Service BI Market Size, Status Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2027- IBM, Microsoft, MicroStrategy Incorporated, Oracle, QlikTech International A.B., SAP SE

Self-service BI (business intelligence) is the data analytics tool that enables business users to access and work with business data. Self-service BI provides data quality management, open data-driven culture, and data visualization or discovery, henceforth, increasing demand for the BI tool that fuels the growth of the self-service BI market. Furthermore, the self-service BI help to improve organizational results, increasing response time, improving decision making, improve the allocation of resources, and reduces corporate risks, thus increasing deployment of the self-service BI, which drives the growth of the market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global self-service BI market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The self-service BI market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

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Rising adoption of the business intelligence tools among the enterprises is driving the growth of the self-service BI market. The advantage offered by the BI tool, such as non-technical users can do their data analysis; additionally, growing focus toward data-driven decisions making are some of the factors that are propelling the growth of the self-service BI market. Moreover, the rising volume of data and the growing need for in-depth data analysis are accelerating the growth of the self-service BI market. The growing implementation of the self-service BI for various business functions such as finance, marketing, sales, operations, and human resources are expected to boost the growth of the self-service BI market.

MARKET SEGMENTATION:
The global self-service BI market is segmented on the basis of offering, business function, deployment type, application, end-user. On the basis offering the market is segmented as software, services. On the basis business function the market is segmented as finance, marketing, sales, operations, human resources (HR). On the basis deployment type the market is segmented as on-premise, cloud. On the basis application the market is segmented as fraud and security management, sales and marketing management, predictive asset maintenance, supply chain management and procurement, customer engagement and analysis, operations management, risk and compliance management, others. On the basis end-user the market is segmented as BFSI, IT and telecom, retail and Ecommerce, healthcare, media and entertainment, transportation and logistics, energy and utilities, others.

The report analyzes factors affecting self-service BI market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the self-service BI market in these regions.

The reports cover key developments in the self-service BI market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from self-service BI market are anticipated to lucrative growth opportunities in the future with the rising demand for self-service BI in the global market.

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