Automotive Infotainment Systems Market Report with Forecast 2020-2025| Continental AG, Pioneer Corporation, Garmin Ltd., Kenwood Corporation, Harman International Industries, Inc., Alpine Electronics, Aptiv PLC, Panasonic Corporation, General Motors Compa

The global automotive infotainment market size is expected to reach USD 46.99 billion by 2025 owing to the continuous innovation and advancement in infotainment services especially in wireless communications. Upcoming 5G and driverless car technologies will propel the growth of automotive infotainment market in the coming years. However, the automotive infotainment market faces number of challenges such as not able to deliver the solutions that are demanded by the customers whose expectations are dictated by parallel consumer electronics.

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The global automotive infotainment market will be significantly driven by the advent of connected cars with driverless technologies fueling the need of infotainment services. Infotainment system will act as a command center for vehicle's navigation, safety and entertainment functions. Also, rise in development of open source software platforms coupled with enhanced wireless communication will have a vital impact on the growth of global automotive infotainment market.

Artificial Intelligence (AI) will play an important role in the automotive infotainment market as it will provide virtual personal assistance with the ability to respond to voice commands and proactively guide drivers with the help of navigation system. Some automakers have started using AI for Level 3 autonomous driving but, more enhancements will be required to serve the Level 5 autonomous vehicles. Semiconductor giant Qualcomm exhibited their Snapdragon automotive platform in the Mobile World Congress showcasing concept cars with 5G enabled technology along with infotainment configurations. BMW on the other hand, is not interested in developing its own platform. Rather, they have partnered with personal assistants of Google, Amazon and Microsoft. With upcoming 5G networks, the infotainment systems would be able to connect to the cloud at higher speeds. These major trends will ultimately drive the global automotive infotainment market in coming years.

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Continental AG, Pioneer Corporation, Qualcomm Technologies, Garmin Ltd., Kenwood Corporation, Harman International Industries, Inc., Alpine Electronics, Aptiv PLC, Panasonic Corporation, General Motors Company, Volkswagen AG, Honda Motor Co. Ltd., and Ford Motor Company are the leading players present within the global automotive infotainment market. These major players have always looked forward to implementing eminent strategies which would give them a competitive advantage in the market. For instance, in December 2017, General Motors launched a new feature in their infotainment system which would allow the drivers to make ecommerce purchases from their connected vehicle. Innovative features like these could act as a differentiator for the players in this highly competitive automotive infotainment market.

Key segments of the global automotive infotainment market

Vehicle Type Overview, 2015-2025 (USD million)

Passenger cars
Commercial vehicles

Operating System Overview, 2015-2025 (USD million)

QNX
Microsoft
Linux
Others

Regional Overview, 2015-2025 (USD million)

North America
Europe
Asia Pacific
Rest of the world

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