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Demand Side Platform (DSP) Software Market Situation & Future Forecast To 2026 | Top Key Players are DoubleClick, Gravity4, MediaMath, Dataxu, Rocket Fuel

03-20-2020 01:32 PM CET | IT, New Media & Software

Press release from: Reports and Data

Demand Side Platform (DSP) Software Market To Reach USD 70.31 Billion By 2026

Demand Side Platform (DSP) Software Market To Reach USD 70.31 Billion By 2026

The Demand Side Platform (DSP) Software Market is forecast to grow from USD 6.83 billion in 2018 to USD 70.31 billion by 2026, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market. Demand-side platform (DSP) software allows buyers of digital advertising market to handle multiple data exchange and ad exchange accounts by using a single interface. The primary function of these soft wares is to allow advertisers to serve their ad spend and enhance their effective Cost per Action (eCPA) and effective Cost per Click (eCPC).

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Companies considered and profiled in this market study

DoubleClick (US), Gravity4 (Hongkong), MediaMath (US), Dataxu (US), Rocket Fuel (US), Choozle (US), Rubicon Project (US), IgnitionOne Platform (US), Crite (France), Amobee DSP (US)

DSPs can see a large volume of inventory to recognize an ad call with a user that an advertiser is trying to reach and generally used for retargeting

For the purpose of this report, the market has been segmented on the basis of Deployment, organization, Industry and region:

Deployment Outlook (Revenue, USD Million; 2018-2026)
Cloud based
On-premise

Organization Outlook (Revenue, USD Million; 2018-2026)
Small size business
Medium size business
Large enterprises

Industry Outlook (Revenue, USD Million; 2018-2026)
Consumer, retail and restaurants
BFSI
Media & entertainment
Travel and transportation
Government

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Further key findings from the report suggest

1. The Demand Side Platform (DSP) Software Market is forecasted to grow from USD 6.83 billion in 2018 to USD 70.31 billion by 2026, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.

2. Based on Deployment, the market is divided as Cloud and on-premise. Cloud deployment is estimated to have the highest CAGR of 25% during the forecasted period. Cloud deployment is Cost - effective and reliable to use than the on-premise deployment. Many vendors are opting for the cloud deployment owing to its features.

3. Based on Organization, the market is segmented as small business, middle business and large enterprises. Large enterprises are expected to grow faster during the forecasted period.

4. Based on industry, the segment of consumer goods, retail and restaurants industry is estimated to dominate the market with the highest share of 55% during the forecast period. Due to the enhanced use of digital advertising in the consumer goods, retail, and restaurants sector, it is increasing in demand. Besides, the rising purchasing power of consumers is also driving the growth of the market.

5. The Demand Side Platform (DSP) Software Market is segmented across five regions, namely, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is forecasted to dominate themarket with the largest share of 35%.

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Key selling points of this research study

1. The study gives an in-depth evaluation of the evolving competitive scenario that gives the reader/client a competitive edge.

2. It offers a holistic view of all critical aspects boosting or limiting the growth of the sector

3. The market intelligence report derives an eight-year forecast, including historical, contemporary, and potential market prospects, projecting the estimated progress of the market.

4. It aids informed decision-making by offering an exhaustive database of the pivotal market segments and sub-segments.

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Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client's make a smarter business decision. We offer market intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the market.

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