Demand Side Platform (DSP) Software Market Situation & Future Forecast To 2026 | Top Key Players are DoubleClick, Gravity4, MediaMath, Dataxu, Rocket Fuel
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Companies considered and profiled in this market study
DoubleClick (US), Gravity4 (Hongkong), MediaMath (US), Dataxu (US), Rocket Fuel (US), Choozle (US), Rubicon Project (US), IgnitionOne Platform (US), Crite (France), Amobee DSP (US)
DSPs can see a large volume of inventory to recognize an ad call with a user that an advertiser is trying to reach and generally used for retargeting
For the purpose of this report, the market has been segmented on the basis of Deployment, organization, Industry and region:
Deployment Outlook (Revenue, USD Million; 2018-2026)
Organization Outlook (Revenue, USD Million; 2018-2026)
Small size business
Medium size business
Industry Outlook (Revenue, USD Million; 2018-2026)
Consumer, retail and restaurants
Media & entertainment
Travel and transportation
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Further key findings from the report suggest
1. The Demand Side Platform (DSP) Software Market is forecasted to grow from USD 6.83 billion in 2018 to USD 70.31 billion by 2026, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.
2. Based on Deployment, the market is divided as Cloud and on-premise. Cloud deployment is estimated to have the highest CAGR of 25% during the forecasted period. Cloud deployment is Cost - effective and reliable to use than the on-premise deployment. Many vendors are opting for the cloud deployment owing to its features.
3. Based on Organization, the market is segmented as small business, middle business and large enterprises. Large enterprises are expected to grow faster during the forecasted period.
4. Based on industry, the segment of consumer goods, retail and restaurants industry is estimated to dominate the market with the highest share of 55% during the forecast period. Due to the enhanced use of digital advertising in the consumer goods, retail, and restaurants sector, it is increasing in demand. Besides, the rising purchasing power of consumers is also driving the growth of the market.
5. The Demand Side Platform (DSP) Software Market is segmented across five regions, namely, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is forecasted to dominate themarket with the largest share of 35%.
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Key selling points of this research study
1. The study gives an in-depth evaluation of the evolving competitive scenario that gives the reader/client a competitive edge.
2. It offers a holistic view of all critical aspects boosting or limiting the growth of the sector
3. The market intelligence report derives an eight-year forecast, including historical, contemporary, and potential market prospects, projecting the estimated progress of the market.
4. It aids informed decision-making by offering an exhaustive database of the pivotal market segments and sub-segments.
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