Beer Market Outlook 2020| Carlsberg Group, Beijing Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V.

Beer is the most widely consumed alcoholic drink across the world. This drink is generally brewed from cereal grains such as maize, rice, and wheat. Moreover, beer is brewed with hops that adds bitterness, stability, and flavor to the beer. Other flavoring agents such as herbs, fruits, and gruit can also be added instead of hops.

Major players in global beer market include Anheuser-Busch InBev, Carlsberg Group, Beijing Enterprises Holdings Limited, The Boston Beer Company Inc., Heineken N.V., Dogfish Head Brewery, Diageo Plc., Sierra Nevada Brewing Co., Tsingtao Brewery Co. Ltd, Oettinger Brauerei, and The Molson Coors Brewing Company among others.

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The growth of this market is attributed to rise in consumer preference for beer over other alcoholic drinks. According to the World Health Organization (WHO), in 2016, beer accounted for around 36% of the total alcohol consumption. This is further attributed to high consumption of beer among young people. Therefore, major players are focusing on launching new products to meet the rising demand. For instance, in 2018, MillerCoors Company, introduced a new light beer line named Two Hats, which features the pineapple and lime flavors, targeting the young population.

Some of the Important topics covered in the report include:
Market Challenge and Trends: Beer market evaluates the growth of market and up coming trends depand upon customer demand. Market growth understand their needs and purchase of the product on daily basis or yearly basis.

Market Segmentation: It is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other. Market segmentation is not only designed to identify the most profitable segments, but also to develop profiles of key segments in order to better understand their needs and purchase motivations.
Region Segmentation: Currently, research report gives special attention and focus on following regions:
North America (U.S., Canada, Mexico),
Europe (Germany, U.K., France, Italy, Russia, Spain etc),
South America (Brazil, Argentina etc)
Middle East & Africa (Saudi Arabia, South Africa etc)
Key Trends: Key players are introducing new product and technology in the market for business expansion and product development.

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Global Beer Market Taxonomy:
Global Beer market is segmented into:
By Product Type:
o Ales
o Lagers
o Stouts & Porters
o Malts
o Others
By Category:
o Regular Beer
o Premium Beer
o Super Premium Beer
By Packaging:
o Bottled Beer
o Canned Beer
o Draught Beer

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