Press release
MVAS Market | Alibaba Group Holding, Amazon, Apple, AT&T, Baidu, Gemalto N.V., Google, Nokia Corporation, NTT DoCoMo, Samsung Electronics, Tencent Holdings Limited, Huawei Technologies, InMobi, Mahindra Comviva, Nokia, One97 Communications Limited, Saavn,
A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends. "Mobile Value Added Services (MVAS) industry, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024."
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Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training. Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.
The major players operating in the market-
1. Alibaba Group`
2. Apple
3. AT&T
4. Baidu
5. Inc.
6. Gemalto
7. Google
8. Huawei Technologies
9. InMobi
10. Mahindra Comviva
11. Nokia
12. One97 Communications Limited
13. Saavn
14. Sprint
15. Tencent
16. Vodafone
17. ZTE Corporation
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U.S. industry, which accounted for more than 25% of MVAS market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.
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