Why Automatic Emergency Braking Market is Booming So Rapidly? Industry In-Depth Analysis with Growing Trends || Autoliv Inc., Bosch Group, Continental AG, Delphi Technologies, Magna International Inc., Mobileye, ZF TRW Automotive Inc, Tesla, Audi, Mercede

Rising significance of both the occupant and the non-occupant safety will fuel automatic emergency braking market share over the forecast timeframe. Common incidences of distracted driving due to mobile phone usage, unsafe road infrastructure and over speeding have contributed significantly towards road accidents.

As per the reports by the World Health Organization, road traffic injuries were considered as the major cause of death worldwide in 2018. AEB systems are increasingly being installed in order to reduce the severity of accidents and will further drive the growth of the industry. According to the National Highway Traffic Safety Administration (NHTSA), more than 129,000 pedestrians were recorded to have suffered crash-related injuries in the U.S. in 2015.

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Several countries have been taking initiatives to raise more awareness about safety against car crashes. Institute of Road Traffic Education introduced 'Stop the Crash' campaign in 2018 in order to depict the advantages of advanced vehicle systems like autonomous emergency braking and electronic stability control, rendering a positive impact on AEB development.

There has been a rise in the number of regional safety organizations which has gradually bolstered automatic emergency braking market forecast. For instance, organizations for vehicle crash safety that also includes the Global New Car Assessment Program (Global NCAP) have been coercing automobile manufacturers to promote the idea of safer cars.

Automatic emergency braking market size form the forward collision warning segment was valued at over USD 5 billion in 2017. The feature is becoming common in not only luxury cars, but also in SUVs and medium-sized vehicles.

Organizations have laid down standards for crash tests and encouraged the manufacturers to commit to the given standards and ensure the vehicles exceed those requirements. NCAP has made its mark in several countries and is established in Korea, Australia and China to make sure the automakers adhere to the standards.

There have been strict government regulations in EU that mandate several features in passenger vehicles. These include seatbelts, ABS, parking sensors, airbags, electronic stability control systems, and automatic emergency braking system. Disc break segment had constituted nearly 65% of market share in 2017.

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The European Commission in 2018 had announced the compulsory deployment of intelligent speed assistance and AEB system to be installed in all cars by 2030 which would further help the market expand further. Key industry players have been consistently involved in investing in Research and Development in order to launch enhanced technology for bettering the system performance.
For instance, Bosch launched iBooster, an advanced version of the automatic emergency braking system. The technology has the ability to detect cyclists by using specialized radar sensors and video by using sensor fusion technology, endorsing automatic emergency braking market trends.

Countries like Canada, Germany and the U.S. are steadily adopting initiatives that propagate low carbon emissions to adhere to several of the international treaties which primarily includes the Paris Summit. Automatic emergency braking market size from electric & hybrid vehicles segment is expected to record more than 20% of CAGR due to the increasing issues with greenhouse gas emissions and vehicle pollution.

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