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Retail Analytics Market 2020 Top Trends, Revenue Forecast By Industry Players - Adobe Systems, Teradata, IBM Corporation, Angoss Software Corporation, Tableau Software, and Oracle Corporation
Retail Analytics Market
The ever-expanding e-commerce domain is likely to have a proportional impact on retail analytics market. Not to mention, the requirement to enhance the consumer shopping experience at the retail stores and the demand for data-centric business solutions is certainly expected to propel retail analytics industry expansion.
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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
The major manufacturers covered in this report: -
1. Adobe
2. HCL Technologies
3. IBM
4. Information Builders
5. Microsoft
6. MicroStrategy
7. Oracle
8. Qlik
9. Salesforce
10. SAP
11. SAS
12. Tableau Software
13. Teradata
Top trends underlining retail analytics market:
Cross-platform analytics
With the retail space spread across numerous distribution channels, the onus is on big data analytics solutions to track data as minutely as possible. Consumers may use one or more channels to view a product and make an informed choice. Analytic solutions need to able to penetrate this barrier and unearth the audiences through all these platforms in order that retail giants are able to provide a seamless shopping experience.
The extensive demand for real-time data to be communicated across the value chain - sales staff, consumers, distributors, and the like will thus, prompt retail analytics market players to come up with a range of effective solutions. Lately, the proliferation of technology has led to the massive deployment of both on-premise and cloud-based solutions, which will eventually result in the development of retail analytics market.
The proliferation of IoT
IoT is the latest incantation being followed by major giants partaking in retail analytics industry share. With the retail sector, consumer is king, and high-grade consumer experience can only be obtained via the deployment of IoT and augmented reality. The former in fact, is nearly on the verge of encapsulating retail analytics market. If estimates are to be believed, retailers may spend more than USD 2 billion on IoT-enabled devices by 2020. Furthermore, more than 65% retailers will depict an earnestness to integrate connected devices in their business models - a fact which may transform the face of retail analytics market.
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