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What's Driving the Personal Care Appliances Market Growth? Colgate Palmolive Company, Conair Corporation, Dyson, Havells India Ltd., Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corp, Nova, Panasonic Corporation, Procter & Gambl
Asia Pacific personal care appliances market is expected to witness immense traction on account of the growing popularity of efficient hair care and grooming products. The Asian countries like India and China have been witnessing emergence of many new product manufacturers that provide comparably lower cost options. Growing competition among leading contenders is poised to enhance APAC personal care appliances market forecast remarkably.The American Dental Association claims that brushing with a normal toothbrush may fail to hit hard-to-reach-spots in the mouth, and this is where the power toothbrushes come a lot handy to ensure deep cleaning. Though the comparably high-cost may restrain the power toothbrush market growth, the effective promotional tactics undertaken by dentists and health associations will create several opportunities for industry growth.
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The rapid transformation in consumer buying habits and surge in disposable income will drive personal care appliances market size in the forecast years. In recent times, rise in online shopping and social media trends have changed the way consumers discover and buy personal care products. Rise in the usage of the Internet and massive growth rate of smartphones have led to an increase in the number of distribution channels for manufacturers, which in turn, is augmenting personal care appliances industry outlook.
The major beauty brands nowadays are massively investing in high-tech overhauls - right from product development to innovative marketing and merchandising for providing great customer experience. Leading manufacturers are leveraging the expertise of technologies such as augmented reality and the cloud which has led to the evolution of technology-backed cosmetics brands.
Most consumers who prefer to retain a clean shaved look are opting for portable shavers, owing to the improved technology which enables shavers to deliver smoother shaves without compromising on the safety. Next-generation shavers provide a cleaner look as compared to the traditional razors available. Moreover, the increasing cases of early baldness among the male populace has led to the proliferating trend of men regularly trimming out or shaving thinning scalp hair. These factors are further expected to propel product demand, helping to increase personal care appliances market share.
Apart from male consumers, the personal care appliances designed for females include a wide range of hair care and spa products that are targeted toward both the salon services and home users. Excluding the portable epilators used for body hair removal, most of the products like hair dryers, hair straighteners and other hair styling tools require to have a corded power supply.
Customers are lately shifting their preferences toward personalized beauty products on a more frequent basis which will further stimulate personal care appliances industry size over the ensuing years. Players in personal care appliances market are making concerted efforts towards developing, upgrading, and refining their product portfolio in order to launch innovative styling products that are battery-powered and can be used in the portable or plugged in modes.
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Some of the key players in personal care appliances market include Panasonic Corporation, Procter & Gamble Company, Dyson, Koninklijke Philips N.V., Conair Corporation, Havells India Limited, and Spectrum Brands.
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