Streaming Devices Market Growth | Amazon, Apple, Google, Intel Corporation, Leelbox, NOW TV, NVIDIA, Roku Inc., Sling Media, Samsung Electronics, Sony, TiVo, Xiaomi Technology, HUMAX, Intel Corporation, Leelbox, Logitech International S.A., Matricom, MyGi

Streaming devices market is set to display phenomenal progress in the ensuing years, on the grounds that an increasing number of consumers are moving away from traditional TV and inclining toward over-the-top (OTT) pay-per-use services such as Netflix, Amazon Prime and Hulu, that have vast, easily-accessible video libraries eliminating the requirement of video download and data storage. The media and entertainment industry, in recent times, has witnessed this major shift in preference, given the convenience that these devices provide and the changing inclination of the current internet-savvy generation of consumers. In consequence, streaming devices like Roku, Google Chromecast. Amazon Fire TV and Apple TV are becoming wildly popular, providing a major boost to the streaming devices industry.

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It would be prudent to mention that streaming devices market is driven not only by the type and quality of content that different devices offer but also the price of the streaming device itself. Streaming devices that are priced between USD 30 TO USD 100 are predicted to be the chief drivers for the streaming devices industry in the forecast period.

A major example of this phenomena is the Roku streaming device. Roku has been increasingly capturing a major chunk of U.S. streaming devices market share despite the lack of its own TV platform. Instead, Roku has been successful in striking third party deals and has been able to lead the streaming devices market with a consumer base that is larger than Google Chromecast and Apple TV.

The key players covered in this study: -

o Amazon
o Apple
o Azulle
o Google
o Humax
o Intel Corporation
o Leelbox
o Logitech
o Matricom
o MyGica
o NBOX Player
o NOW TV
o NVIDIA
o Roku Inc.
o RVEAL Media
o SKYSTREAM TECHNOLOGIES INC
o Sling Media
o Samsung Electronics
o Sony
o TiVo
o WeTek
o Xiaomi Technology

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Apple has a connected TV device that is more technologically advanced than Roku, however, it has been observed that consumers looking forward to buying a basic streaming device will opt for Roku instead of Apple. Also, people in emerging economies such as India and China prefer low priced devices over high-priced ones - another factor that validates why USD 30 - 100 based streaming devices market has been doing better in terms of revenue generation.

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