What's Driving the Automotive Transceivers Market Trend? Embien Technologies, Infineon Technologies AG, Marvell, Maxim Integrated, Melexis, Microchip Technology, National Instruments, Nexperia, NXP Semiconductors

A significant development in vehicle technology that has strengthened the automotive transceivers market is the advent of advanced driver-assistance systems (ADAS), which can also be combined with EPS. Several features like blind spot detection, lane assist, forward collision warning are being added into cars to improve the overall safety of drivers and passengers. With the help of innumerable connectivity solutions fused into a vehicle, these ADAS capabilities can be merged with EPS to provide an easier and more reliable safety system. Automaker Jaguar has demonstrated the same in its E-Pace model, in which the company has added considerable ADAS technologies.

Speaking further, the car has rear parking sensors and camera for assisting the driver, and this camera is also connected to the EPS for enabling blind spot detect function to reduce the possibilities of sideswipe collisions on roads having multiple lanes. Such a combination of different safety technologies in a vehicle signifies the potential of the automotive transceivers market for boosting the advancement of these functions. Experts have predicted that efficient and proper use of ADAS functions can reduce all vehicle crasher by nearly 40% and all traffic deaths by almost 30%, displaying the necessity of ADAS in all future vehicles.

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The emergence of connected vehicles which are mainly equipped with Internet access that allow it to collect the data outside the vehicle, has also had a positive influence on the automotive transceiver industry size. With the integration of WLAN services in the vehicle, it is also possible for the driver to collect the information related to the traffic, safety alters, and pedestrian. Taking into account the safety and functional reliability benefits associated with the use of connected cars, the governments of various countries have been implementing supportive policies to promote the use of connected vehicles. The shifting focus of the regulatory bodies toward the development of vehicle-to-vehicle and vehicle-to-infrastructure connectivity for managing traffic effectively will have a considerable influence on the automotive transceivers market.

Global automobile manufacturers are installing EPS in their current and upcoming models to improve driver safety and include added features. Recently, Honda unveiled a new Sport model of its HR-V lineup for Europe which has Honda's Agile Handling Assist system, a specific steering feature. It utilizes a variable EPS for adjusting the amount of feel through the wheel based on steering angle and speed. Honda claims the system delivers a steady and smoother response for different steering angles, making it safer to drive. As increasing number of vehicles are produced with similar systems incorporated within them, the automotive transceivers market can be expected to register a higher growth rate from the chassis and safety segment.

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Taking into account the extensive use of electronic contents in vehicular systems, players in the automotive transceivers market are looking forward to expanding their portfolio with strategic partnerships and new product development. For instance, leading semiconductor manufacturing company, NXP Semiconductors N.V. has expanded its portfolio with the launch of automotive radar solution that comprises RF transceiver, antenna, and S32R processors. In order to develop this new platform, it has collaborated with Colorado Engineering. With the introduction of this automotive radar solution, NXP is trying to meet the strict performance, functional, and safety requirement the semiconductor industry.

It noteworthy to mention that on-going technological developments in the automotive sector will further transform the industry trends over the years ahead. Increasing deployment of driverless as well as connected vehicles across the globe will generate lucrative opportunities for the industry players. Driven by the large-scale integration of advanced infotainment and safety systems in the vehicles, automotive transceivers market will surpass a revenue collection of USD 7 billion by the end of 2024.

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