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U.S. relocation addresses are now also available to Europeans - Postadress Global organises the updating of American customer data

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Logo Postadress Global

Deutsche Post Adress has expanded significantly their address-updating service in the United States. As one of the few non-American service providers, Deutsche Post Adress's business unit POSTADRESS GLOBAL may now organise for their international clients the matching and cleansing of data using U.S. Postal Service's relocation data.

USPS provides the relocation file, NCOA (National Change of Address) to American companies for updating purposes. The database is sourced from citizen's requests to the USPS to forward mail and contains more than 160 million change of address records in the last four years.

For companies who would like to send mailings to the U.S., matching and cleansing of data using the USPS NCOA file is essential before the mailing is sent out. Firstly, because they would be quickly overwhelmed with postage returns and secondly because of the costs involved. The USPS also charge a higher postage fee, if the mailing list used for the mailing was not updated within three months before the mailing date.

The USPS restricts the usage of their NCOA file to non-American companies. The updating of one's own address file, without knowledge of the market, was virtually impossible for small to medium-sized European companies – until now.

Using an extensive network of partners from the U.S.'s data quality and address maintenance markets, Deutsche Post Adress enables it's European clients to cleanse and match their address data against NCOA relocation data. 'This service is only available worldwide to a handful of non-American service providers.' - clarifies Jörg Schneider, International Sales Director, Deutsche Post Adress. 'POSTADRESS GLOBAL is one of these service providers. This opens up new possibilities for address maintenance and also for dialogue marketing for European companies who are present in the U.S. Market.'

POSTADRESS GLOBAL is the international division of the address maintenance specialist, Deutsche Post Adress and provides formatting, correction, updating, cleansing, enrichment and maintenance of international address databases.

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Deutsche Post – Die Post für Deutschland

Deutsche Post is Europe’s largest mail services operator, market leader in the German mail and parcel market, and a global player in international mail delivery. With its powerful Deutsche Post brand, the company continues to enhance its status as “Die Post für Deutschland”. The portfolio ranges from standardized products to tailored solutions for private and business customers in the areas of mail communication, dialogue marketing and parcel transport. Deutsche Post will continue to forge ever closer links between physical and electronic communications and in so doing strengthen its position as a one-stop provider of secure, simple and reliable communications.
Deutsche Post is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010.

For more information: www.dp-dhl.com

Deutsche Post Adress

With the relocation address data from Deutsche Post Adress, companies great or small across every industry keep their customer information up-to-date. Whether it’s private customer or business customer addresses, national or international ones – when it’s a matter of updating and researching addresses, Deutsche Post Adress offers its customers a wide-range of individual address management solutions under the “POSTADRESS” and “Adress Research” brands. Deutsche Post Adress is a joint venture between Deutsche Post and Bertelsmann, and has a staff of 110 employees at locations in Gütersloh, Weiler (Eifel), Frankfurt am Main and Munich.

For more information: www.postadressglobal.com

Deutsche Post DHL
Media Relations
Alexander Edenhofer
Charles-de-Gaulle-Str. 20, 53250 Bonn
Phone: +49 (0)228 182-99 24
E-mail: pressestelle@deutschepost.de

On the Internet: www.dp-dhl.de/presse
Follow us: twitter.com/DeutschePostDHL

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