openPR Logo
Press release

DISTREE Events unifies global branding

10-20-2011 01:04 PM CET | IT, New Media & Software

Press release from: DISTREE Events

Farouk Hemraj, CEO at DISTREE Events

Farouk Hemraj, CEO at DISTREE Events

Channel development specialist reveals new naming strategy for annual events. Simplified system allows vendors and channel partners to identify most appropriate events for their business requirements.

PARIS, LONDON, DUBAI, MOSCOW and SAO PAULO – DISTREE Events has unveiled a new global branding strategy for its annual events, which take place across EMEA and Latin America. The new simplified naming policy is designed to assist vendors and channel partners in identifying the most appropriate event for their business needs.

“DISTREE Events has been serving the channel for more than a decade, offering vendors a cost-effective platform to reach out to existing and new partners across EMEA,” explained Farouk Hemraj, CEO at DISTREE Events. “Our recent expansion into new markets such as Latin America and the desire from vendors to engage with us at a strategic global level has prompted this decision.”

“We wanted to make it crystal clear to all parties the geographic remit of each event, the channels represented and the business benefits of attending,” Hemraj added. “This is why we have decided to implement a unified global branding strategy that can grow with us as we enter more new markets.”

The line-up of DISTREE Events for calendar 2012 is as follows:

DISTREE EMEA – Connecting Consumer Channels
Monaco 7-10th February 2012
Channel audience: EMEA’s leading volume distributors plus Europe’s top retailers and e-tailers
Follow on Twitter @DISTREE_EMEA

DISTREE Middle East – Connecting Retail Channels
UAE 17-19th May 2012
Channel audience: Leading retailers and e-tailers from the Middle East and North Africa
Follow on Twitter @DISTREE_MidEast

DISTREE Russia & CIS – Connecting Retailer & Reseller Channels
St. Petersburg, Russia 20-22nd June 2012
Channel audience: Leading retailers and business-focused resellers from Russia & CIS
Follow on Twitter @DISTREE_Russia

DISTREE Latin America – Connecting Consumer Channels
Brazil, 11-13th September 2012
Channel audience: Leading volume distributors, retailers and e-tailers from Latin America
Follow on Twitter @DISTREE_LatAm

Each event also now has its own separate Twitter account, allowing vendors and channel partners to keep up to speed with the latest developments in the markets that matter most to them. DISTREE EMEA is the new name for DISTREE XXL, while DISTREE Middle East replaces Digital Consumer Channel (DCC) Middle East & Africa (MEA). DISTREE Russia & CIS replaces DISTREE IT Channel Forum (DITCF).

While some of the names have changed, DISTREE’s commitment to its unique event format remains as strong as ever. Building on the success of 2011, next year’s events will continue to offer the most cost-effective business development platform for vendors looking to launch, build or manage channel ecosystems in the regions covered by DISTREE Events.

Frederic Simard, President at DISTREE Events, added: “This is an important strategic decision that reflects the increased global reach of our events. Whether it’s Russia, Brazil or Saudi Arabia, DISTREE has the experience, the resources and the right event to help vendors maximise their sales and strengthen their routes-to-market.”

“Each event offers vendors a powerful opportunity to pre-schedule one-on-one meetings with senior channel executives from across the region covered. All attendees are pre-qualified by the DISTREE recruitment team, ensuring that top decision makers participate at each event,” Simard added.

Delegates also benefit from a powerful conference programme featuring expert speakers from leading analyst firms and research houses. In addition, DISTREE Events offer a series of awards programmes, Gala Dinners and networking opportunities to promote delegate interaction and information exchange.

About DISTREE Events

DISTREE Events specialises in the planning, organisation, staging and management of channel-focused ICT & CE events. The team at DISTREE Events has successfully organised events for more than a decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre and Latin America with employees based in Dubai, London, Moscow, Sao Paulo and Paris. Discover more at, find us on Facebook at or follow us on Twitter @DISTREE_Events

16-18 rue de la Cour des Noues
75020 Paris

T: + 33 1 40 33 33 60
F: + 33 1 40 33 33 55

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release DISTREE Events unifies global branding here

News-ID: 197143 • Views: 1807

More Releases from DISTREE Events

Huawei and Quantum confirmed as Platinum Sponsors for DISTREE Africa 2015
NAIROBI, PARIS - DISTREE Africa 2015 has confirmed that Huawei and Quantum are Platinum Sponsors of this year’s event, which takes place from June 10th to 12th in Kenya. Gold Sponsors for this year’s DISTREE Africa are distributors Mitsumi and Redington. Silver Sponsors for the annual technology and consumer electronics (CE) retail channel event are Acer and Brother. DISTREE Africa 2015 gives technology and CE brands a unique opportunity to
Huawei, Microsoft & Quantum confirmed as headline sponsors for DISTREE Russia & …
PARIS, MOSCOW – DISTREE Russia & CIS 2015 has announced that Huawei is a Platinum Sponsor of this year’s regional technology and consumer electronics (CE) channel event, with Microsoft and Quantum both confirmed as Gold Sponsors. Senior executives from Huawei and Microsoft will also deliver keynote addresses at the event, outlining their strategies for the Russia & CIS region. Frederic Simard, Director and Co-Founder at DISTREE Events, said: “The Russia &
Senior retail executives confirmed for DISTREE Middle East panel discussion
PARIS, ABU DHABI - DISTREE Events has announced the full line-up of retail executives for the Retail Voices plenary panel discussion, which will take place at next month’s DISTREE Middle East 2015. The panel discussion gives the region’s top retailers an opportunity to discuss the complex challenges and opportunities facing the technology and consumer electronics retail channel. Senior executives from Emax, eXtra, Jumbo, Khoury Home and Sharaf DG will form
DISTREE Africa 2015 to provide gateway to fast-growing consumer technology marke …
PARIS, NAIROBI - DISTREE Africa 2015 will build on the success of last year’s launch event, providing a powerful business platform for technology and consumer electronics brands to launch, build or manage channels across the continent. DISTREE Africa 2015, which takes place from June 10th to 12th in Kenya, will focus on Africa’s fast-growing retail markets. Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “DISTREE Africa 2015 is a

All 5 Releases

More Releases for Channel

America's Boating Channel Introduces ATONS
Raleigh, NC, 18 June 2020 – The fifth video in America’s Boating Channel's™ Fourth Season of boating safety and boater education videos, "Introducing ATONS," will premiere this Friday afternoon June 19 at 4 PM Eastern Daylight Time (EDT) on the internet and through social media. The new title will debut on and America's Boating Channel on YouTube. “Introducing ATONS” shows how buoys, day beacons, and other marks provide aids to
eSentire Channel LeadersRecognized as CRN’s 2016 Women of the Channel
CAMBRIDGE, ONTARIO, May 18, 2016 – eSentire, Inc., a leader in Active Threat Protection solutions, today announced that CRN®, a brand of The Channel Company, namedAlice Hongthong, senior director, channel sales, and Sue Fossnes, senior manager, global channel marketing, to its prestigious 2016 Women of the Channel list. Women executives comprising this annual list span the Information Technology (IT) channel, representing vendors, distributors, solution providers, and other organizations that figure prominently
Ottobock YouTube Channel
Global Presence on Leading Video Platform Ottobock is now represented with its own channel on the YouTube video portal. Visitors have access to a wide variety of Ottobock videos from the Prosthetics, Socket Technologies and Mobility Solutions divisions, clearly illustrating the benefits of our solutions. The number of videos and the topics covered are gradually being expanded. YouTube also offers a variety of features for its users: if they like the Ottobock
NBS Voted a Channel Partners Top 50 Channel Program
Carrier recognized by Channel Partners Magazine readers for 5th year in a row NBS, a New Jersey-based provider and reseller of IP and TDM based telecommunications services, announced today that it has been voted a Top 50 Channel Program by readers of Channel Partners magazine for the fifth year in a row. Channel Partners magazine, the country’s leading publication for communication distribution channels, recently asked its readers to vote in
Motorola Wireless Broadband Channel Partner
NewGen IT Corporation was appointed a Motorola Wireless Broadband Channel Partner. Motorola, Inc., a global company with headquarters in Illinois, USA, has been at the forefront of communication inventions and innovations for nearly 80 years. It has a portfolio of technologies, solutions and services – including wireless handsets, wireless accessories, digital entertainment devices, wireless access systems, voice and data communications systems, and enterprise mobility solutions —
Netintelligence launches channel recruitment drive
Internet security company Netintelligence is seeking partners to expand its indirect channel selling its award-winning portfolio of Software as a Service (SaaS) solutions. The company, which has been awarded the ‘Claims Tested’ mark, the official government seal of approval for products and services, has almost a decade of experience in managing internet platforms and will provide dedicated sales and marketing support, direct access to its product experts and the right commercial