Press release
Energy Drinks Market Trends, Industry Share, Size, Global Segmentation and Emerging Key Player- PepsiCo, Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Amway, Britvic PLC, Frucor Suntory
The Energy Drinks Market report is a complete overview of the market, covering various aspects product definition, segmentation based on various parameters, and the prevailing vendor landscape. This report provides key analysis of the market status of the Energy Drinks manufacturers with market size, growth, share, trends as well as industry cost structure. The Market report includes historic data, present market trends, environment, technological innovation, upcoming technologies and the technical progress in the related industry. The report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the Market.Europe energy drinks market is expected to register a healthy CAGR of 11.4% in the forecast period of 2019 to 2026.
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Market Analysis and Insights: Global Energy Drinks Market: Energy Drinks provide the benefits among people such as instant energy, refreshment, increased attention and reaction speed. There are many ingredients such as caffeine, taurine, vitamins, herbs and many other components are present in energy drink. Taurine, one kind of amino acid and is a building block of protein. The products are available in corner stations, bars and gas stations. These products are found in shops along with sport drinks, juices, and soft drinks.
The energy drinks are available in many brands such as red bull energy drink, impulse energy drink, dark dog, shark energy drinks, hype energy drinks and many others.About 60.0% of the consumers of energy drinks are male and 35.0% of people consuming energy drinks are above 35 years age.
Global Energy Drinks Market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are discussed as well as company's processes and cost structures are also analyzed in this Energy Drinks report. This Energy Drinks Market report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin Energy Drinks by regions.
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Global Energy Drinks Market Segmentation:
By Product Type (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm)
By Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing)
This Energy Drinks Market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market.
List of the Leading Companies that are operating in the global Energy Drinks Market are: PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC.,, Frucor Suntory, D'ANGELO,., HYPE ENERY DRINKS, MUTALO GROUP, XYIENCE, INC., THE COCA-COLA COMPANY, AJE, Monster Energy Company, among others.
The Energy Drinks Market report highlights the key players and the latest strategies including company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, new product launches, partnerships, joint ventures, product width and breadth, application dominance, technology lifeline curve, segmentation in terms of region and industry competition, profit and loss ratio, and investment ideas.`
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Segmentation: Europe Energy Drinks Market
Europe energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.
On the basis of product type, the market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the Europe energy drinks market with 83.4% market share and is expected to reach highest CAGR of 11.6% in the forecast period of 2019 to 2026.
In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.
On the basis of type, the market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the Europe energy drinks market with 68.0% market share and is expected to grow at the CAGR of 11.2% in the forecast period of 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 11.9% in the forecast period of 2019 to 2026.
In October 2017, PepsiCo Inc, an American company launched energy drink, an organic energy drink in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.
On the basis of application, the market is segmented into before exercise, during exercise and recovery. In 2018, before exercise segment is expected to dominate the Europe energy drinks market with 47.2% market share and is expected to grow at the highest CAGR of 11.9% in the forecast period of 2019 to 2026.
In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in the growth of the market in future due to more demand and fulfilment of the same by the company.
On the basis of consumption time, the market is segmented into before 11 am, 11-2 pm, 2-5 pm, 5-9 pm and post 9. In 2018, before 11 am segment is expected to dominate the Europe energy drinks market with 38.7% market share and is expected to grow at the highest CAGR of 12.0% in the forecast period of 2019 to 2026.
In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.
On the basis of ingredients, the market is segmented into caffeine, taurine, guarana, vitamin b, l-carnitine, antioxidants and others. In 2018, taurine segment is expected to dominate the Europe energy drinks market with 28.1% market share and is expected to grow at the highest CAGR of 12.6% in the forecast period of 2019 to 2026.
In January 2015, Amway solidifies position in energy drink market with acquisition of XS Energy brand. (U.S.) This acquisition led expansion of their business in other geographic regions as already it has expansion in some region such as U.S., Japan, South Korea and Australia.
On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailing. Store-based retailers are further sub-segmented into grocery retailers, supermarkets/hypermarkets, convenience stores and others. In 2018, store based retailers segment is expected to dominate the Europe energy drinks market with 72.0% market share and is expected to grow at the highest CAGR of 11.5% in the forecast period of 2019 to 2026.
In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company's environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.
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