Wireless Power Transmission Market Opportunities

The wireless power transmission market has witnessed enormous developments in the past few years. Europe and the U.S. are the major regions in which the wireless power transmission technology is witnessing maximum growth. This is because of the presence of a large number of manufacturing companies in these regions, and also the two regions have witnessed several deployments in the recent past. The wireless power transmission market is highly competitive with a number of big players and a significant number of small players. New product launches was the key strategy adopted by the major market players.

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The wireless power transmission market was dominated by the companies such as Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), and Microsoft Corp. (U.S.). The component supplier companies such as Texas Instruments Inc. (U.S.), TDK Corp. (Japan), IDT, Inc. (U.S.), and Mediatek Inc. (Taiwan) are leading the wireless power transmission market. Witricity Corp. (U.S.) and Qualcomm, Inc. (U.S.) are the companies which are licensing the wireless charging technology to OEMs. Various startup companies such as Ossia, Inc. (U.S.), Wi-Charge Ltd. (Israel), Energous Corporation (U.S.), and Humavow Ltd. (Israel) are emerging in the wireless power transmission market.

Texas Instruments Inc. (U.S.) is one of the prominent semiconductor companies, and it is among the top component suppliers for the wireless power transmission technology. The company has a broad product portfolio of wireless power transmitter and receiver ICs and modules, ranging from low-to-high power requirements. The company is focusing on wearable devices; smartphones; and automotive, industrial, and medical applications. The company is adopting the strategy of new product launches to capture the wireless charging IC market. Recently, in July 2016, the company launched the 15W wireless power transmitter IC. It is based on Qi wireless charging standards and best suited for high-power industrial applications.

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Qualcomm Inc. (U.S.) is one of the major innovators in the wireless power market. The company is consistently involved in the R&D of the wireless power technology. Recently, in October 2017, Qualcomm Inc. (U.S.) acquired NXP Semiconductor N.V. (Netherlands). With this acquisition, Qualcomm, Inc. (U.S.) is straightening its footprints into the wireless power transmission market. NXP Semiconductors N.V. has a well-balanced product portfolio in terms of wireless power transmitter and receiver ICs. The various agreements and collaborations of the company strengthening its position in the wireless power transmission market.

Mr. Sanjay Gupta
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