HiveMind Marketing Adopts HubSpot Software for New Inbound Marketing Programs

San Jose, Calif., October 19, 2011; Today, HiveMind Marketing, Inc., a Silicon Valley-based strategic marketing agency that helps technology clients increase the quantity and quality of sales leads, announced that it has adopted HubSpot Software as a platform for building new interconnected inbound marketing programs.

HubSpot software is a unique suite of web-based tools that enables blogging, search optimization, social media monitoring, email marketing, content management for websites and landing pages, customer relationship management, and analytics. Combined with original content, these activities form the core of an effective inbound marketing program.

Inbound marketing is an online marketing strategy that increases leads and sales through online relationships by publishing content that is relevant to specific audiences. HiveMind Marketing leverages inbound marketing tactics to improve the quantity and quality of website traffic and sales leads by designing interconnected programs that leverage tailored combinations of content creation, blogging, search optimization, social media posts, email, landing pages, and analytics.

"We have been impressed with HubSpot," said Tom Lauck, CEO and Chief Creative Officer at HiveMind Marketing. "The software is powerful and easy to use. What used to take a day or more now takes hours or even minutes. Most importantly, the software helps us deliver sweet results – improved quality and quantity of traffic, leads, and customers – more effectively and efficiently.”

About HiveMind Marketing
HiveMind Marketing blends strategy, technology, and creativity to build interconnected, inbound marketing programs that help companies shift market perceptions to increase the quality and quantity of sales leads. This is particularly important in the two industry sectors where HiveMind Marketing focuses its energy: biomedical and high technology — where fast, effective, contact-to-lead-to-customer transitions and optimization of marketing technology is central to business success. In the end, HiveMind Marketing uses inbound marketing strategies to help businesses in these industries get noticed in ways that drive performance and ROI. Learn more at: http://www.hivemindinc.com.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at: http://www.hubspot.com.

Contact:
Lisa English, PhD, APR
HiveMind Marketing, Inc.
111 N. Market St., Ste. 300
San Jose, CA 95113
408-418-4620
strategist@hivemindinc.com
http://www.hivemindinc.com

This release was published on openPR.