A2P SMS Market : Overview, New Business Opportunities In Grooming Regions

Application to person (A2P) SMS is the terminology used for application to subscriber or subscriber to application short messaging service. The service finds essential applications in different forms of notifications, alerts, promotional messages, polling contests, news, flight alerts, banking updates, and many more. Due to its wide ranged applications it finds applications in almost every industry segments such as financial services, banking, tourism, retail, healthcare, and entertainment.

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Growth Factor:
According to GSM Association (GSMA), the global telecom operators have over 5 billion mobile subscribers, encompassing over two third of the global population. SMS is the most conventional and cost-effective means for communication that can be conveniently utilized as a form of media and promotional purposes. Moreover, increasing reliance of consumer on smartphones for various activities that include social networking, shopping and usage of mobile wallets on daily basis is expected to provide high impetus to the overall A2P SMS market over the forecast period.

The Major Companies Operating in the market are: FortyTwo Telecom AB, AMD Telecom S.A., Syniverse Technologies, LLC, Silverstreet BV, Ogangi Corporation, mBlox, Inc., Symsoft AB, Tanla Solutions Ltd., OpenMarket Inc., Optimizer International Group, Inc., and Angkor Data Communications Group Co. Ltd.

What are all the companies currently described in the report?
The report contains the main players currently on this market.
(**The list of companies mentioned may vary in the final report subject to change of name / merger, etc.)

A2P SMS Market Taxonomy
On the basis of applications, the global A2P SMS market is classified into:
-Customer relationship management services
-Pushed Content Services
-Interactive Services
-Promotional campaigns
-Others (Query and search based services)

On the basis of end users, the global A2P SMS market is classified into:
-Retail
-BFSI
-Transportation and transit
-Utilities
-Education & Healthcare
-Others (Media, Gaming and entertainment)

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Advertising space of the service users is limited to 160 characters and the target audience cannot be efficiently attracted with the use of additional audio or animation content. Moreover, advertisers find it difficult to engage consumer for text services and end up getting spammed.

According to United Nations Economic and Social Commission for Asia and Pacific (UN ESCAP), Asia Pacific is home to largest consumer base across the globe, accounting for over 60% of the global population. Emerging economies such as China, India, Indonesia, and Saudi Arabia are expected to provide significant growth prospects over the forecast period, owing to the large mobile subscription base in these regions.

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