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Customer Experience Management (CEM) Market Industry Size, Analysis, Trends, Growth and Forecast 2025
Customer Experience Management Market
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The major players that contribute to the growth of the customer experience management market include Adobe System Inc., Avaya, Inc., CA Technologies, Inc., NICE Systems, Inc., Chime Technologies Inc., Clarabridge, Freshworks Inc., IBM Corp., Nokia Networks, Oracle Corp., Qualtrics, SAP SE, Tech Mahindra, Ltd., and others.
The customer experience management market is segmented on the basis of deployment and end-user. Based on deployment, the market is further classified into on premise and on-demand deployment. Based on the end-user, the customer experience management market is segmented into telecom & it, energy and utilities, retail, manufacturing, healthcare, BFSI, and others (retail).
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The retail segment is expected to show considerable growth over the forecast period as various retailers are focusing to deliver enhanced customer experience during buying and further interacting with the brand or the company. The growing demand for structured analytics customer experience management technology to maintain detailed information about the customer profile is driving the growth of the market. Moreover, customers are seeking various technological solutions to get information and to make purchase decisions. The retailers through various touchpoints such as call centers, web services, mobile, and social media, collect the customer information and may get customer preferences by analyzing the personalized insights. Therefore, the retailers through customer insights deliver enhanced customer experience.
Market Segmentation
Global Customer Experience Management Market by Deployment
On-Premise Deployment
On-Demand Deployment
Global Customer Experience Management Market by End-User
Telecom & IT
Energy and utilities
Manufacturing
Healthcare
BFSI
Other (Retail)
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