Theme weddings at exotic locations to drive the Wedding Planning Industry in India

Netscribes (India) Pvt. Ltd. launches a report on the Wedding Planning Industry in India 2011 as part of Netscribes’ Business Services Industry Report Series.

Mumbai, India – Oct 18, 2011 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Wedding Planning Industry in India 2011. Primary notion of characterizing marriage to be a singular high-point in one’s life makes people spend extravagantly. Wedding in India is a grand affair and requires elaborate planning and apt execution. Driven by time constraints, it becomes necessary to ask for professional assistance to organize the event. Increasing disposable income and higher aspirations in people to glorify the event boosts wedding planning industry.

The report begins with an overview of the wedding industry in India giving its market size and growth as well as a clear segmentation on the different costs that constitute the total costs incurred in a wedding. This is followed by an overview of wedding planning industry describing the market and includes information regarding market size and growth. This is followed by a section wherein primary expenses in a wedding by any planner are provided. Additionally, the various stages involved in the management of such an event have also been highlighted.

An analysis of the drivers explains the factors for growth of the market including increase in disposable income, destination wedding, time constraint and convenience, and practice of re-marriage. India is an emerging country with people witnessing rise in disposable income. Primary notion of associating marriage as one of the most important event in one’s life drives people to spend extravagantly on arrangements for the celebration. Such an occasion, for the elite, becomes an opportunity to showcase their wealth and prosperity while for the middle class it remains an event that at times compels them to go beyond their means. Increasing disposable income renders people to mark this grand event with luxurious celebrations. Wedding at exotic locations, far from the maddening crowd of the city has become a rage and is considered to be a significant driver. Destination weddings continue to increase as it allows the wedding to be unique. In this format of the event, a planner becomes imperative due to the lack of knowledge of the place at which the wedding will take place as well as towards streamlining the entire process. An Indian wedding needs a lot of time and effort towards planning and implementation. However, people in this day and age do not have the luxury to spend long stretches of time on organizing an event. Time constraint in people’s lives becomes a chief driver for the wedding planning sector. Further, increase in the rate of divorces also leads to increase in business for wedding planning concerns since their business is dependent on the numbers of marriages organized. The sector is also facing certain challenges. Factors such as stringent Government regulations and unavailability of wedding seasons and dates pose as barriers for growth.

The major trends indentified in the market include theme wedding, online classified players diversifying into wedding planning, wedding planning online software and 3D presentation.

The competition section constitutes a competitive landscape of the players in the market which contains a snapshot of their corporate information and business highlights. Strategic recommendations for this market have also been provided.

Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base

Gagan Uppal
Podar Center, 85 Parel Post Office Lane
Off Dr. Ambedkar Road, Parel (East)
Mumbai 400 012
Maharashtra, India.
Tel: +91 22 4098 7530

gagan.uppal@netscribes.com

This release was published on openPR.