Global Home Fragrances Market Future Forecast Report 2020 with Latest Industry Developments 2027 || Major Players are Reckitt Benckister, Procter & Gamble, SEDA FRANCE, S. C. Johnson & Son, Inc., VOLUSPA and more

Global Home Fragrances Market By Product Type (Diffuser, Potpourri, Spray, Candle, Electric Air Freshener, Burner, Aroma Oil, Lamp), Form (Liquid, Dry, Solid) Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood , Vanilla, Others), End-User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa) - Industry Trends and Forecast to 2026

Market Analysis: 

Global home fragrances market is expected to grow at substantial CAGR 5.1% in the forecast period 2019-2026. This rise in market value can be attributed to the consumer preference for pleasant aroma in their surroundings. Nowadays the increasing demand of customized home fragrance candles will enhance the growth of this market. Few of the major competitors currently working in global home fragrances market are Reckitt Benckister, Procter & Gamble, SEDA FRANCE, S. C. Johnson & Son, Inc., VOLUSPA, Newell Brands, 3M, ScentAir, KORONA Candles Sp. z o.o, La Scenteur Fragrance Technologies Private Limited., L Brands., NEST Fragrances, Henkel Adhesives Technologies India Private Limited, Illume Inc., Beaumont Products, Inc., pepperfry, Paddywax., Gold Canyon United States and Amara Living Ltd among others.

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Competitive Analysis:

Global home fragrances market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of home fragrances market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Market Definition: Global Home Fragrances Market

Home fragrances are used to mask the unpleasant odors. These fragrances are categorized into sprays, electric air fresheners among others. These have wide applications in homes, cars, hospitals and offices. These fragrances are made up of different types of aromas that can lighten up the mood providing a stressful surrounding. The home fragrances are made up of different products such as eucalyptus, jasmine, lavender among others.

Market Drivers

Increasing demand for home fragrances in residential and commercial spaces is expected to be a driving factor for the market growth
Changing consumer preference for pleasant aroma in their surroundings will help the market to grow in the forecast period
Increasing awareness about healthy lifestyle in developing countries is one of major market driving factor in global home fragrance market
Rapid innovation in the home care products and growing demand for customized scented candles specially during the festivals also enhances the market growth

Market Restraints:

Side effects of these home fragrances involve various health issues, such as allergy, headache which are expected to restrain the market growth
Home fragrances product contains toxins such as ethanol, formaldehyde, phenol and alcohol among others which is expected to hamper the growth of the market
Home fragrances product are costly which is restraining market in developing which is expected to hinder the market growth

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Segmentation: Global Home Fragrances Market

By Product Type

Diffuser
Candle
Electric
Reed
Potpourri
Spray
Candle
Electric Air Freshener
Burner
Aroma Oil
Lamp

By Form

Liquid
Dry
Solid

By Fragrances

Lemon
Lavender
Jasmine
Rose
Sandalwood
Vanilla
Others

By End-Use

Home Care
Healthcare
Hospitality
Railway/metro
Airways
Buses
Hotels
Museums
Commercial
Office
Restaurants
Shops/outlets
Supermarkets/ Hypermarkets
Others
Education & Research Institutes
Public Washrooms

By Distribution Channel

Direct Sales
E-Commerce
Retail Stores
Hypermarkets
Supermarkets
Specialty Stores
Wholesale Stores
Others

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Key Developments in the Market:

In August 2019, ScentAir (U.S.) acquired ScentHD, a subsidiary of Enviroscent  Inc. (Georgia). The acquisition will redirect ScentHD to ScentAir which will help the company to expand business with increased customer base and product portfolio
In July 2017, Firmenich SA (Switzerland) acquired Agilex Fragrances (U.S.) a manufacturer of creative fragrances. This acquisition has helped the company in its geographical expansion in U.S. as Agilex Fragrances which is a leading fragrance company in North America.

Key Insights in the report:

Competitive analysis of key competitors involved in the market
Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
Market drivers and restraints analysis along with the analysis of the market structure

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