Batter & Breader Premixes Market Analysis, Trends and Industry Forecast to 2019-2026

Findings from Facts and Factors report "Batter & Breader Premixes Market By Batter Type (Adhesion Batter, Tempura Batter, Beer Batter, Thick Batter, and Customized Batter), By Batter Application (Meat, Seafood, Vegetables, and Others), By Breader Type (Crumbs & Flakes and Flour & Starch), By Application (Seafood, Meat, and Vegetables), and By Region: Global Industry Outlook, Market Size, Business Intelligence, Consumer Preferences, Statistical Surveys, Comprehensive Analysis, Historical Developments, Current Trends, and Forecasts, 2020-2026" states that the global Batter & Breader Premixes market in 2019 was approximately USD 2.2 Billion. The market is expected to grow at a CAGR of 6.10% and is anticipated to reach around USD 3.4 Billion by 2026.

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A special type of food coating applied on meat, fish,seafood, poultry, and vegetables are known as batter and breader premixes. The premixes are usually used to improve texture, taste,and nutritional value of the food while roasting or frying. A thin coating of flour or liquids, including water, eggs, or milk, applied to the meaty product while frying is known as batter and it basically helps retain the water content of the fried item. The soaked and grinded grains could also be used as batter. Breader is a mixture of dry breadcrumbs or cereal flour containing herbs and chemical fermentation agents coated on baked or fried foods.

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Market Drivers:

The growing demand for seafood across the world is anticipated to boost the global Batter & Breader Premixes market. The need for nullifying the smell arising from the seafood is the reason behind the demand for a coat of batter or breader premixes on the fried or baked products. Moreover, the rising popularity of ready-to-eat meat and other meat products is one of the major market drivers. Apart from this, the batter and breader premixes are also used to enhance crispness, flavor, and taste of some vegetarian foods, especially common vegetable-based foods. Hence, it is safe to predict that the demand in the global market for batter and breader premixes is likely to reach new heights in the coming years.

Market Segment Dominance:

In the batter type segment, adhesion category accounts for a major Batter & Breader Premixes market value

Adhesion batter is expected to dominate the Batter & Breader Premixes market during the forecast timeframe. The reason for the growth of the adhesion category is the demand for the high solid content with low viscosity. In addition, the rise in consumption of rice flour as a better batter formulation compared to wheat flour in the Asian-American regions is anticipated to boost the adhesion batter for chicken or other meat products.

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In the batter application segment, meat products is projected to surge the growth of the Batter & Breader Premixes market during the forecast

Batter premixes are being used on a large scale to add flavor and special texture of the meat products. The rising health issues such as calorie intake issues have increased the demand for chicken when compared to pork, beef, and lamb. The fast-food and quick-service restaurants are also opting for battered chicken products including chicken breast fillets, chicken nuggets, chicken wings, etc.

In breader application segment, the meat category is projected to account for the highest growth in batter & Breader Premixes market

The breader premixes are gaining a lot of popularity owing to its huge demand for application as a coating in the chicken, pork, and beef. In addition to this, the breader premix is being used widely in the foodservice industry, especially meat industry, thereby boosting the global Batter & Breader Premixes market. Furthermore, the rising demand for easy-to-prepare meat-based products and surging chicken consumption are the factors boosting the growth of this category.

Regional Dominance:

Asia Pacific is projected to hold the majority of the market share in the Batter & Breader Premixes market during the forecast period

Asia Pacific Batter & Breader Premixes market is fuelling due to the rise in the consumption of seafood and meat. In addition to this, the growing urbanization, high per capita income, and preference for convenience meat or seafood products are other factors anticipated to propel the market growth. Moreover, China is estimated to help the market boom in Asia Pacific region owing to the changing eating behavior and high consumption of meat and poultry products in the region.

Key Market Players:

Some of the major players of the global Batter & Breader Premixes market are Cargill, Incorporated, Bunge Limited, Kerry Group, McCormick & Company, Euroma, Showa Sangyo Co., Ltd., Newly Weds Foods, Inc., Archer Daniels Midland Company, Associated British Foods plc., and House-Autry Mills.

This report segments the global batter & Breader Premixes market as follows:

Global Batter & Breader Premixes Market: Batter Type Segmentation Analysis

Adhesion Batter
Tempura Batter
Beer Batter
Thick Batter
Customized Batter

Global Batter & Breader Premixes Market: Batter Application Segmentation Analysis

Meat
Pork
Chicken
Seafood
Vegetables
Onion Rings
Other Vegetables
Others

Global Batter & Breader Premixes Market: Breader Type Segmentation Analysis

Crumbs & Flakes
Dry Bread Crumbs
Fresh Bread Crumbs
Cracker Crumbs
Others
Flour & Starch
Cereals
Wheat
Rice
Corn
Others
Pulses
Blends
Others

Global Batter & Breader Premixes Market: Breader Application Segmentation Analysis

Seafood
Crab
Fish
Others
Meat
Vegetables

Global Batter & Breader Premixes Market: Regional Segmentation Analysis

North America
The U.S.
Canada
Europe
Germany
The UK
France
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Southeast Asia
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
South Africa
Rest of Middle East & Africa

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