Bluetooth Beacon Market Worth USD 80,552 million in 2026, Growing at a Robust CAGR of 70.2% - GMI Research

New analysis from GMI Research, expects the revenue for the Bluetooth Beacon market is projected to touch USD 80,552 million in 2026, growing at a compound annual growth rate (CAGR) of 70.2% during the forecast period 2019-2026. The primary factor propelling the demand of the Global Bluetooth Beacon market includes the rising adoption rate of Bluetooth Beacon across the organized retail sector to send push messages and notifications to the target customers.

The Bluetooth beacon provides information to the customers about different products and ongoing offers in the most cost-effective way. In addition to this, its seamless integration capabilities across devices to enhance user experience, coupled with its low deployment cost will attract a large number of customers towards the adoption of Bluetooth beacon for a better experience.

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Based on Application, the Global Bluetooth Beacon market is segmented into Retail, Public Gatherings & Spaces, Hospitality, Transportation & Logistics, Sports, Aviation, Healthcare, Automotive, Bank, Financial Services, Insurance (BFSI), Education, and Others. The Retail sector is anticipated to lead the market during the forecast period. The Bluetooth beacons equipped retailers are focusing on the development of innovative solutions, which helps in tracking the movement of customers in the store so that they can send notification about their products and offers as per their location. Moreover, the increasing adoption of Bluetooth beacons for marketing and advertisement inside the store is promoting the usage of Bluetooth Beacon technology across the retail industry.

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Based on Technology, the Global Bluetooth Beacon market is segmented into iBeacon, Eddystone, and Others. The Eddystone segment is expected to grow at a higher CAGR during the forecast period due to the significant shift in the consumer's preference from iBeacon to Eddystone driven by its exceptional benefits such as its flexibility to connect across multiple platforms including iOS and Android. In addition to this, the availability of the chrome extension enables Eddystone to operate from an open-source platform and its low cost of maintenance feature will complement the increasing demand of the market over the coming years.

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Based on the region, North America is anticipated to lead the market during the forecast period owing to the high penetration of Bluetooth beacon across the retail sector. Asia-Pacific is expected to grow at a higher CAGR during the forecast period due to the rising penetration of smartphones, especially in developing economies such as India and China.

The Global Bluetooth Beacon market has been segmented based on Technology, Application, and Key regions. Based on Technology, the market is segmented into iBeacon, Eddystone, and Others. Based on the Application, the market is segmented into Retail, Public Gatherings & Spaces, Hospitality, Transportation & Logistics, Sports, Aviation, Healthcare, Automotive, Bank, Financial Services, Insurance (BFSI), Education, and Others.

Various notable players operating in the market include Texas Instrument, Siliconlabs, Zebra Technologies, BlueCats, Estimote, Kontakt.io, Gimbal, among others.

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GMI Research leverages its industry expertise and experience to identify the industry trends, big opportunities and potential growth areas across industries. Our Syndicated reports provide actionable insights and covers industry trends, market drivers & restraints, macroeconomic factors, market estimates & forecasts, competitive landscape etc. which helps our clients to strengthen its market position by deploying specific strategies and actions that will lead to higher growth.

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