Sunrise: M&C SAATCHI opens new agency for events and brand experience in Berlin

M&C SAATCHI SUN is the new addition to the London headquartered M&C SAATCHI international network. The biggest independent advertising network in the world strenghtens with this its presence in Germany, shortly before the 5th anniversary of its german agency.
M&C SAATCHI SUN is a strategic prolongation of M&C SAATCHI’s portfolio and brings brands live, outside classical communication. „With this, the agency reacts not only to a longlasting trend, but offers also, through the close integration with the mother agency, a strong understanding of brands, compared to classical PR and event agencies“ says Björn Bremer, CCO and Partner M&C SAATCHI.
The agency for brand experience offers from now an A to Z conception and production event unit for corporate, consumer and public events, such as incentive, product presentation, roadshows, as well as galas, fairs, and exhibitions.
„ Each brand is a story. M&C SAATCHI SUN helps corporate clients and institutions to translate this story into an experience, which, in a complimentary way to classic communication, stays in mind and generates talk value.“ Says Kay Itting (43), CEO of the agency. „We create strong moments, in which we appeal to all the senses and invite the consumer to immerse themselves into the brand’s world.“
Kay Itting has for 20 years been active in live communication. At the beginning of the 90’s, in Berlin he founded the agency Mediamorph, which made itself a name in the creative events scene for brands like Levi’s, Siemens, DHL, WEST and Mini.
„The dramatic technics of such events, what interpretes the brand’s or the company's story in a place and time, needs a sharp choreography. Lots of elements have to interact with harmony, from the stage to the catering. With various media and in all possible scales and formats, we create and design experiences, which aim to involve people's feelings, intellect and behaviour." explains Aude Itting, Creative Director and Partner of M&C SAATCHI SUN.
Aude Itting's background is rooted in her hometown, Paris, where she worked for over 15 years as an arts curator and cultural event manager, before she directed during 5 years an international festival for contemporary photography. A book project she wrote about Helmut Newton brought her to Berlin. Together they offered servicies to agencies for the realization of projects, such as the opening ceremony of the 2011 international ski competition in Garmisch-Partenkirchen, the IP-Deutschland's (german leader for on air marketing) roadshow, the conception of Samsung’s in-house new exhibition, or media products for Miele and the Abu Dhabi Media Center twofour54.
"M&C SAATCHI SUN is the perfect completion to our portfolio and allows us to develop content, which can be multiplied by classical and digital media without the high investment in media placements, and therefore activates brands efficiently", says Dominik Tiemann, CEO and Partner of M&C SAATCHI.

M&C SAATCHI SUN is the new event & brand experience unit of M&C Saatchi.

M&C SAATCHI SUN GmbH
Oranienburger Strasse 5
10178 Berlin
Germany

Contact:
Kay A. Itting
Kay.itting@mcsaatchisun.com
Tel: 030-616 579-295

This release was published on openPR.