Behavior Analytics Market 2020 Revenue, Trends and Key Players - (Splunk, IBM, Bay Dynamics, McAfee, HP, Rapid7) 2024

The behavior analytics market is projected to witness exponential growth by 2024. Behavior analytics can be defined as a cyber security tool which is used for insider threat detection, identifying vulnerabilities and other malicious activities.

This tool leverages an integration of advanced analytics techniques like artificial intelligence and machine learning algorithms, and basic analysis methods like statistics and pattern matching for detection of potential threats that are presented by malicious and anomalous behaviors and activities of entities and users.

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To safeguard themselves form the growing threat of cyberattacks, a number of industries are increasingly adopting behavior analytics tools, thereby providing a substantial boost to the global behavior analytics market share.

The Major Key Players in the Market are as follows:
o Balabit Corp.
o Bay Dynamics
o Bottomline Technologies
o Cynet Security Ltd.
o Dtex Systems
o E8 Security Inc.
o Exabeam Inc.
o Fortscale Security Ltd.
o Gurucul Solutions LLC
o HP Enterprise
o IBM Corporation
o MaAfee LLC
o Interset Inc.
o Rapid7
o Securonix Inc.
o Splunk Inc.
o Varonis System Inc.
o Vectra Network Inc.

Insider attacks among enterprises throughout the world is projected to be one of the major factors responsible for the growth of global behavior analytics market. There has been a significant rise in the number of insider attack incidences across organizations since the last five years.

As per a report published by IBM cybersecurity index, insiders were responsible for about 55 percent of the total cyber-attacks carried out in the United States. This number emphasizes the increasing risk of insider attacks within an organization and the need to prevent them.

Furthermore, besides the threat of insider attacks, increasing technological developments in the field of behavior analytics solution like integration of machine learning algorithms and advanced analytics coupled with the documented shortage of the security professionals within the organizations are also expected to be the key factors making significant contributions towards the global behavior analytics market outlook.

North America dominates the global behavior analytics market due to the presence of some key players like IBM and Spunk in the region. Additionally, rise in the number of mobile phone and applications coupled with the high rate of internet penetration are also projected to significantly drive the industry growth in the region.

Furthermore, the market should also witness exponential growth owing to the increasing implementation of behavior analytics solutions across the healthcare organizations in the region, creating a promising outlook towards industry expansion.

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Major market players are increasingly implementing strategic partnerships, a commonly used behavior analytics market practice, to carve out a bigger market share and expand their respective product portfolios. Prominent market players like IBM, HPE and Intel Security are forging new alliances with SMEs and startups to merge their behavior analytics abilities with security solution platforms.

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