Baby Food Market will grow significantly by 2026 | Top Players - Nestle, Abbott, RECKITT BENCKISER, Danone

Baby Food Market will grow USD 33 billion by 2025; according to a new research report. Biodynamic farming uses several principles that bring vitality to the soil and produce. This process is gaining popularity across various food categories, including baby food products. Companies like White Leaf Provisions have already forayed into the trend by introducing the first line of baby food products with 100% regeneratively farmed ingredients.

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Startups have begun disrupting the global baby food industry with new business strategies like meal kit deliveries, technology friendly solutions, and subscription services to appeal to more millennial parents. Over the last few years, the baby food market has welcomed several new players including some well-known names like Raised Real, which offers food membership programs, and food delivery startups like Yumi and Once Upon a Farm.
Although a lot of brands have still stuck to the good old jars, some have embraced baby food pouches and reaped success from its adoption. These pouches are easy to carry and use compared to conventional tins or jars. According to the New York Times, plastic tube packaging had accounted for 25% of the baby food sales in the United States. The newfangled packaging options have mostly impacted the on-the-go snacks and liquid food segments for babies and toddlers.

Top Companies
o Nestle
o Abbott
o RECKITT BENCKISER
o Danone
o The Kraft Heinz Company
o Hero Group
o Kewpie Corporation
o Bubs Australia Limited
o HiPP
o Hain Celestial
o Asahi Group
o Symrise
o DMK Group GmbH
o Friesland Campina
o Milupa GmbH
o PZ Cussons

Speaking of product landscape, prepared baby food market has witnessed a high demand especially in North American and European countries where the proportion of working women is relatively high. In 2018, prepared products accounted for 40% of the global baby food market share. However, prepared baby food demands immediate consumption due to limited shelf life, which is in turn driving the demand for dried baby food products. As per estimates, dried baby food market is forecast to register the highest CAGR of 13.4%, owing to its longer shelf life and easy to serve mixes.

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Strict guidelines and standards are set for baby foods as they cater to a very sensitive age group. Right from ingredients to packaging and labelling, the baby food industry is highly regulated. For instance, U.S. FDA has laid down strict regulations regarding content and ingredients that are used in the processing of baby food. Moreover, there are regulations regarding suitable packaging for different types of baby food products pertaining to their shelf-life. In terms of regional spectrum, North America and Europe are the prominent baby food markets. In 2018, Europe baby food market procured more than 30% of the global landscape.

Besides North America and Europe. Asia Pacific is another promising region providing substantial impetus to baby food market outlook. Growing infant population in APAC countries like India, Pakistan, Thailand, Vietnam, Indonesia will foster baby food market trends. Moreover, strict regulatory structure focused on improving infant mortality rates is further driving the demand for baby food and nutrition products.

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