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RCS: Everything you need to know right now!

03-06-2020 12:26 PM CET | Media & Telecommunications

Press release from: Spryng

How many unread advertisement e-mails do you have in your mail account? And how many of those start in the spam folder and end up deleted without ever being read? Probably more than just a few. The opposite can be said about mobile messages and especially SMS. Around 98% of SMS are read because they signal importance and urgence. So naturally the next big trend in mobile messaging, RCS, is something your company should have an eye on.

RCS is short for 'rich communication service' and unlike simple text messages it is able to deliver a more app-like experience to the customer with a variety of interactive features to, well, enrich the communication. Instead of just pushing content to your target audience you will be able to use features like letting the customer take part in instant surveys, confirm bookings and much more. Overall RCS will bring a deeper two-way communication experience to the user which you can take advantage of to get him or her more involved with your brand.

In times of ever growing competition it is especially important to bind your customers long term because as we all know it is easier to keep an existing customer than acquiring new ones. With RCS you have a powerful tool at hand to connect with your customers and give them the possibility to engage with your brand easily. This will boost customer satisfaction thus building trust and loyalty.

Sounds great right? But wait, there's more!
RCS can be customized to your needs. You pick the features you want, e.g. a chatbot, and don't have to develop a costly app. And unlike an app users won't even have to download RCS since it replaces the standard messaging app pre-installed on every phone.

But be careful. As great as RCS might be, a sharp sword is useless if you don't know how to wield it. Using the same communication channel as your customer's friends and family makes it a very personal one and so should be your message. For a majority of people a great brand experience has more value to them than great advertising. But neither should you put all your eggs in one basket. Omni-channel presence is still important for a successful marketing campaign.

There's only one small problem. RCS is still in the process of being rolled out. Here at Spryng ( we are always on the edge of technological developments and will implement RCS as soon as it is ready for the world. Until then SMS gives you the best of what is available at the moment in direct customer communication and marketing. Have a look at our website to get to know all about how to already use SMS for mass-marketing, authentication and so much more.

This sounds interesting to you but you are not sure how to implement it in your company? Get in touch with us and together we will figure out how you can apply our SMS-Gateway to enhance customer satisfaction. Reach out to us at or call our CEO Marc Rottinghuis (+3120 7703 005).

Bakkersstraat 23
1017 CW Amsterdam
Marc Rottinghuis
+49 30 3080 6900

Spryng is an ambitious and open minded company founded in 2006 and located in the heart of Amsterdam.
As SMS provider we deliver our services to businesses of all industries world wide so that they can reach their clients in an efficient and easy way. More than 900 networks spanning the whole globe are connected to our platform in order to deliver messages to any place in the world. Millions of messages are processed by our SMS-Gateway daily and sent out to the Netherlands, Belgium, France, Germany, the UK and Singapore. But we offer far more than just sending SMS. Besides our SMS-Gateway we can provide you with SMS short codes, SMS marketing, virtual mobile numbers, a REST API and 2FA.

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