What's driving the Automotive Infotainment SoC Market Growth? Infineon Technologies, Intel, NEC, NVIDIA

The global automotive infotainment SoC market accounted for US$ 8.69 Bn in 2018 and is expected to grow at a CAGR of 7.2% during the forecast period 2019 - 2027, to reach US$ 16.08 Bn by 2027.

The automobile industry in developed and developing economies is undergoing a digital makeover. Many industrial players in the automotive industry are investing considerable resources in the R&D of vehicle automation so as to meet the changing demands and enhance the driving experience of customers. Next-generation automobiles such as audiovisual sensing, speech recognition, image compatibilities, advanced driver assistance, GPS and radar capabilities, next-level security and safety, and IC-integrated LED front lighting. Automotive infotainment SoC plays a key role in vehicle automation as it is used in automobiles to incorporate various advanced features in vehicles. These factors are projected to boost the automotive infotainment SoC market over the forecast period.

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Continuous technology advancements in in-vehicle infotainment systems to support the growth of automotive infotainmainment SoC market

The in-vehicle infotainment systems are becoming increasingly popular among customers owing to the superior experience that they offer. The rising demand for advanced features in infotainment systems is pushing automakers and infotainment SoC suppliers to bring innovative products and services. Consumer's demand for more intuitive technology integration in their infotainment systems is driving automotive manufacturers to equip their cars with the latest technologies and features. In addition to this, the availability of large amounts of entertainment content for entertainment and the requirement of driving-related information are factors that are fuelling the demand for feature-rich infotainment systems.

Increasing disposable incomes and living standards in developing countries driving car sales, a critical driving factor for the automotive infotainment SoC market

The developing regions of the world, such as Asia-Pacific, Africa, and South America, are characterized by the positive global economic outlook, an increasing middle-class population, and rising disposable incomes. All these factors are driving the sales of passenger cars in these regions. Despite some downtime in the automotive industry sales in recent times, the overall growth outlook is estimated to be positive during the forecast period of 2019 to 2027. The ownership of cars varies significantly across developing markets. However, passenger cars per household saw a constant increase during the past decade.

Installation Type Insights

The automotive infotainment SOC market, by installation type, has been segmented into in-dash and rear seat installations. The in-dash segment accounted for the largest share of the automotive infotainment SOC market in 2018. Moreover, the rear seat segment is projected to grow at a faster pace during the forecast period. The automotive infotainment SOC is increasingly being used in dashboards to offer ease in the driving experience. Although, with the growth of the industry, they are increasingly being demanded in rear seat installations.

Application Segment Insights

The global automotive infotainment SOC market, by applications, has been segmented into the head unit, eCockpit, sound system, and others. The head unit segment dominated the global automotive infotainment SOC market in 2018. With the growing advancement of technology and the incorporation of improved designs, automotive infotainment is used across several application bases.

Vehicle Type Segment Insights

The passenger car segment undergoes substantial technological advancements year on year, owing to the changes in consumer interests, the emergence of new technologies, and governmental rules and regulations related to the reduction in emission and other factors. The trend of the procurement of passenger cars is increasing at a decent rate over the years. More the procurement of passenger cars more is the demand for automotive infotainment SoC to have hassle-free driving experience.

Rest of Europe Automotive Infotainment SoC Market by Vehicle Type

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Strategic Insights

Market initiatives and mergers & acquisitions were observed to be most adopted strategies in the global Automotive Infotainment SoC market. Few of the recent market initiatives are listed below:

2019: Polestar, a new, standalone electric car performance brand in which Volvo Cars constitutes a 50 percent ownership stake, which is integrating in-vehicle infotainment system (IVI), running on an Intel Atom® Processor A3900 Series.

2019: Infineon Technologies has acquired Cypress Semiconductor for $10 billion, the latest in a series of acquisitions of connectivity chip suppliers in the last few months. Most of Cypress' automotive business is generated from infotainment microcontroller and connectivity solutions which would add on to its strength.

2018: Renesas Electronics Corporation extended the scalable range of the R-Car family of system-on-chip (SoC) devices with the launch of the R-Car E3 to realize high-end 3D graphics on the largest class of displays used for automotive instrument clusters - 12.3 inches, 1,920 x 720 pixels.

GLOBAL AUTOMOTIVE INFOTAINMENT SOC MARKET SEGMENTATION

Global Automotive Infotainment SoC Market - By Installation Type

In-dash
Rear Seat
Global Automotive Infotainment SoC Market - By Application

Head Unit
eCockpit
Sound System
Others
Global Automotive Infotainment SoC Market - By Vehicle Type

Passenger Vehicle
Commercial Vehicle
Global Automotive Infotainment SoC Market - By Geography

North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
UK
Russia
Rest of Europe
Asia Pacific (APAC)
China
South Korea
India
Japan
Rest of APAC
Africa
South Africa
Morocco
Rest of Middle East & Africa
South America
Brazil
Argentina
Rest of South America
Global Automotive Infotainment SoC Market - Company Profiles

Infineon Technologies AG
Intel Corporation
NEC Corporation
NVIDIA Corporation
NXP Semiconductors N.V.
Qualcomm Incorporated
Renesas Electronics Corporation
STMicroelectronics N.V.
Texas Instruments Incorporated
Semiconductor Components Industries, LLC (On Semiconductor)

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This release was published on openPR.