Strict Environment Regulations Pushing the Demand for Diesel Exhaust Fluid (AdBlue) Globally

The increasing level of pollution can be viewed as the key factor driving the diesel exhaust fluid (AdBlue) market growth. It is being estimated that the sector will witness a CAGR of 8.8% in the forecast period 2018-2023, generating revenue of over $20,500 million. The sales of heavy-duty vehicles have considerably increased over the last decade and so has the amount of harmful substances discharged into the atmosphere. Thus, concerns over air pollution have impelled governments to form stringent regulations on emissions and encourage the adoption of technologies that help reduce the pollution level.

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Diesel exhaust fluid (DEF) or AdBlue is a composition of 67.5% deionized water and 32.5% urea. It is used to lower nitrogen oxide emissions from the exhaust, which it achieves via selective catalytic reduction. Based on storage solutions, the diesel exhaust fluid (AdBlue) market can be categorized into bulk storage, portable containers, and dispensers. During the historical period 2013-2017, bulk storage registered the highest sales volume, as AdBlue was primarily bought for heavy-duty vehicles, such as trucks, which require a constant supply of the fluid. Thus, a rise in truck sales directly resulted in demand for AdBlue in bulk.

The trend being observed in the diesel exhaust fluid (AdBlue) market suggests an increase in the use of DEF in passenger cars too. Due to growing environmental concerns, even people have started doing their bit to reduce emissions. This is apparent from the fact that historical sales volume and revenue CAGRs of AdBlue for passenger cars were higher than those for heavy-duty vehicles, and this trend is expected to continue during the forecast period as well. As more people adopt this technology for their vehicles, the sales of DEF will increase further.

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Along from logistics companies and individuals, farmers are trying to cut down on emissions. The fact that during the historical period, DEF sales for non-vehicular applications, which include diesel pumps and tractors, grew more than those for vehicular applications, aptly supports this development. To cater to the rising demand for produce in the developing world, North American and European farmers are working toward increasing their yield. This is pushing the demand for diesel pumps and tractors, which, coupled with the need for reduced emissions, is expected to take the diesel exhaust fluid (AdBlue) market forward.

One of the few restraints in the domain growth, however, is the unwillingness of few people toward the adoption of this technology due to its high implementation cost. As it requires installation of additional equipment, such as DEF tanks and pipes, expenses increase substantially. On the bright side, there is a huge untapped diesel exhaust fluid (AdBlue) market in emerging economies, where the problem of air pollution is quite grave and demands immediate actionable measures. Also, owing to rising disposable income, people in these countries can afford the latest technology. Thus, the high future sale of DEF in the developing world is expected to help keep the global market stable.

Hence, the worldwide focus to keep air pollution to the minimum is expected to continue supporting the growth of the AdBlue market.

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This release was published on openPR.