Púca Mobile Messaging Solution for Teagasc Scoops Major Accolade

Púca, a global leader in mobile marketing, today, announced that it has been awarded Mobile Technology Project of the Year at the ICT Excellence Awards 2007. Púca scooped this award for its highly innovative text messaging communications solution for Teagasc, Ireland’s national agriculture and food development authority. Púca’s specially developed mobile messaging application has revolutionised Teagasc client interactions by enabling them to dramatically cut costs by minimising inefficient letter and telephone communications.

Currently in its sixth year, the ICT Excellence Awards is Ireland's most prestigious and respected awards programme in the ICT sector, recognising Ireland’s outstanding achievers in the industry. This year’s gala awards dinner was held on 25th April in Dublin’s Burlington Hotel.

Teagasc successfully piloted this service and it has now been rolled out to 1,600 staff at 50-plus locations nationwide. As a result, Teagasc’s 400 advisers no longer have to rely on the traditional inefficient client communications such as voice and post. This drastically cuts down on the amount of administration work and cost and creates more time for developing new strategic initiatives and further improving client assistance.

The Púca solution was based on Púca mPlatform, the innovative web-based text messaging application. It allows timely information alerts to be sent to Teagasc’s clients and also allows Teagasc to instantly collect critical information, both regionally and nationally. Furthermore, the system enables Teagasc to poll clients and collate replies via SMS, analyse results and then send the findings back out to those polled. It also enables central, regional and local level management of two-way information distribution, collection and reporting.

A second phase, soon to be launched, includes MMS and mobile internet for more in-depth notifications, alerts and tracking. This could, for example, enable Teagasc to track regional variations of crop infections and has the potential to revolutionise the Irish farming industry.
Andrew McGovern, sales manager Púca Ireland said, “We are delighted to receive this award which recognises the most effective applications of mobile communications technology. This is one of the many ways we are seeing companies and IT incorporate mobile data into their everyday business activities.”
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About Púca

Púca is a global leader in mobile marketing solutions and services which enable organisations to manage interactive relationships with their customers and target audience using mobile phones. Established in 2000, it has been widely recognised as an innovator of mobile marketing solutions for its media, marketing, retail, corporate, and public sector clients. With its headquarters in Dublin, it has offices in the United Kingdom and in Beijing, Shanghai and Guangzhou in China. Púca’s customers include some of the world's best-known brands and organisations.

Sean Walsh
Comit Communications & Marketing
+353 1 2157670
swalsh@comitmarketing.com

This release was published on openPR.