Attractive Market Opportunities Humectants Market [PDF] Estimate to Boost Growth in Demand by 2026: Global Forecast, Market Overview 2019-2026 at a CAGR of 7.3%.

The Global Humectants Market was valued at USD 20.06 Billion in 2018 and is expected to reach USD 35.4 Billion by year 2026, at a CAGR of 7.3%. It is the agent that prevent moisture loss and keep the surface hydrated and moisturized and can be found in various cosmetic products like creams, gels, lip balms and lotions. They are even used in F&B industry to retain the moisture and keep them fresh for a longer duration while increasing their shelf-life. Apart from moisturization, it provides other benefits like exfoliation, enhancing the texture, makes skin soft and smooth and prevents dryness. They also acts like magnets and attracts water molecules from the surrounding into the skin. Humectants are extensively used in the industry as an additive to enhance the shelf-life of food products.

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In market segmentation by manufacturers, the report covers the following companies:-
Cargill (U.S.), The Dow Chemical Company (U.S.), Archer Daniels Midland Company (U.S.). E. I. du Pont de Nemours and Company (U.S.), Roquette Fr?res (France), BASF SE, Lubrizol, Lipo Chemicals, Vantage Specialty Ingredients, Batory Foods.

The advantages of humectants life safe, odor less, lack of extreme flavors, nutritional value and easy availability is expected to boost the demand in industry. Adding humectants to food products enables it to reduce the microbial activity, enhances stability and maintains the texture, taste, smell and quality of the food product. Increase in need for increasing the shelf-life of products and growing demand for healthy and nutritional food products is expected to drive the market of humectants. Humectants play a crucial role in keeping the food safe for consumption. Unsafe food is expected to lead to a vicious cycle of diseases affecting infants, children and elderly.

According to a report by World Health Organization (WHO), around 40% of the children below 5 years of age are suffering from foodborne diseases while approximately 125,000 deaths occur every year due to malnutrition and food poisoning in children. The government is taking initiatives to urge people on consuming safe and healthy food to prevent deaths due to unsafe consumption.

For the purpose of this report, Reports and Data has segmented the Humectants market on the basis of source type, product type, application type and region:

Source (Revenue, USD Million; 2019-2026)
Synthetic
Natural

Product (Revenue, USD Million; 2019-2026)
Sugar alcohol
Glycerol
Alpha hydroxyl acids & Polysaccharides
Glycols
Others

Application (Revenue, USD Million; 2019-2026)
Food & Beverages
Oral & Personal care
Pharmaceuticals
Animal feed
Others
Itchy skin Application
Corticosteroid creams and ointments
Other creams and ointments
Oral medications

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Regional (Revenue in USD Million; 2019-2026)
North America
Europe
Asia Pacific
Middle East & Africa
Latin America

Some key factors like increasing demand for humectants in F&B industry applications, increasing demands for functional and nutritional food products, increasing number of deaths caused due to food poisoning, foodborne diseases, malnutrition, increasing awareness among people regarding food safety, increased need for enhancing the shelf-life and maintain the taste, quality and nutritional value of products for a longer period of time is expected to drive the industry. However, lack of awareness, strict regulations on quality standard of humectants and volatility in the prices of raw materials is expected to hamper the market growth.

Further key findings from the report suggest
The market is growing at a CAGR of 1% in Asia Pacific followed by Europe and North America, with 7.1 % and 7.0% CAGR, respectively. Growing demand for humectants as additives and moisturizing agents in cosmetic industry is fueling up the industry.

Moisture affects the microbial activity that accelerates certain chemical changes leading to a change in the texture, taste, color and aroma of product. Humectants prevent this by controlling the moisture changes in the product due to its surrounding humidity fluctuations.

As of 2018, Sugar alcohol segment is the dominating Humectants which holds 42.4% of the global market. European regional market is the chief revenue generating source for this product segment, followed by Asia-Pacific and North America regions.

Humectants can be synthetic and natural. Salt and sugar are the most commonly used natural humectants in industry while some of the natural humectants like honey, egg yolk, egg white and molasses are used to keep it fresh for a longer duration.

In military and space industry, the demand has increased significantly, and it
can maintain the quality of meat products for a longer period of time without the need for refrigeration.

Based on extensive research the manufacturers are introducing new humectants in industry for better performance. For example, Xylitol, a natural sweetener occurring in fruits can be extracted and used to stay in the mouth for a longer period of time like gums and mints.

The key manufacturers are developing new strategies to improve the product value and develop products that are more environment and user friendly. For example, PepsiCo. Announced, since glycerin is still considered as 'non-acceptable ingredient' in most of the US countries, it is developing alternatives that will serve the same functionality as that of glycerin but also be label-friendly.

Humectants can control the moisture especially in humid climate, thereby, reducing the microbial activity taking place in the food and are widely used as additive to preserve it for a longer duration.

Glycerol is widely used as humectant in products to prevent the drying out of food products. It is mainly obtained from vegetable oils and soya fat. However, Glycerols are proved to cause headaches, high sugar levels, eye, and skin irritation.

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The research provides answers to the following key questions:

What will be the market size and growth rate of the Humectants Market for the forecast period 2019 -2026 across different regions?

What are the key driving forces expected to shape the future of the industry worldwide?

What strategies are the prominent vendors adapting to stay ahead of their competitors?

Which major trends are impacting the development of the Humectants Market Worldwide?

Which factors can hinder, challenge or even restrict the expansion of the Humectants Market worldwide?

What are the opportunities or future prospect for the business owners operating in the market for the forecast period, 2019 - 2026?

The growth of this Humectants Market across the globe is dependent on multiple factors; including consumer base of several Humectants products, inorganic growth models adopted by companies, price volatility of feedstocks, and product innovation, along with their economic prospects in both producer and consumer nations.

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